Amazon Ads and Roku sign an ad initiative that will give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access …
Deadline Dade Hayes
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Discussion
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@amazonads
@amazonads
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JUST ANNOUNCED: Today, Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated Connected TV footprint in the U.S. exclusively through Amazon DSP. Learn more: https://advertising.amazon.com/ ... [video]
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@markstenberg3
Mark Stenberg
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New: Amazon and Roku have partnered to combine their logged-in audiences, meaning marketers using the Amazon DSP can now target ~80 million authenticated users. The tie-up allows each firm to draft off the strength of the other, giving Amazon Roku's scale and Roku Amazon's data.