Some ad buyers say brands are increasingly spending on Reddit due to the site's prominence in AI-powered search results and its growing audience
Advertisers are increasingly putting their digital ad spend into Reddit, drawn by the platform's growing audience and its influence … X: @ellynbriggs and @trishlaostwal X: Ellyn Briggs / @ellynbriggs ...
Shareholder letter: Reddit cites Profound's analysis showing it is the most cited domain across AI models, as often as Wikipedia and ahead of YouTube and others
Alice Brooker / Press Gazette :
Reddit says content licensing deals with Google and OpenAI account for ~10% of its revenue but it's focused on its ad revenue business, which grew 60% YoY in Q4
Much of Reddit's $427.7 million Q4 revenues were generated by the ongoing expansion of its advertising business. — And its ad revenue as a whole grew 60% YoY — https://www.adweek.com/... Forums: B...
The digital ad market, helped by US political ads, AI ad tools, and consumer spending, drove strong Q3 revenue growth for Alphabet, Meta, Snap, Reddit, and Roku
Sara Fischer / Axios : X: @davidclinchnews See also Mediagazer X: David Clinch / @davidclinchnews : This is why publishers, news publishers in particular, need to switch NOW to attention time managem...
The digital ad market, helped by US political ads, AI ad tools, and consumer spending, drove strong Q3 revenue growth for Alphabet, Meta, Snap, Reddit, and Roku
- Google's advertising revenue jumped more than 10% year-over-year, thanks in part to election-related ad spend, especially on YouTube …
Reddit is winning over advertisers using interest-based targeting via subreddits, instead of personal data; analysis: Reddit's ad revenue may pass $1.1B in 2024
topic/interest focus is what Reddit's built for. Even if Reddit had detailed demographic data about their users (and, believe me, they're collecting it indirectly), this would still be their unique s...
Reddit is winning over advertisers using interest-based targeting via subreddits, instead of personal data; analysis: Reddit's ad revenue may pass $1.1B in 2024
Aisha Counts / Bloomberg :
The NYT, Puck, and more are focusing on Reddit; Semrush says Reddit's monthly visitors went from 132M in August 2023 to 346M in April 2024 after Google changes
Reddit and Hootsuite data says the platform has 330M MAUs in April, up 30% in the last six months from 250M in November 2017, on par with Twitter
Simon Kemp / The Next Web :