2022-09-01
TechCrunch
2 related
Reddit acquires contextual advertising company Spiketrap to improve its ad quality scoring and boost prediction models for auto-bidding
Reddit's acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap's technology in-house.
2022-02-08
Financial Times
Sources: ahead of its IPO, Reddit has approached WPP and other big ad agencies to secure marketing deals, a delicate tightrope given its outspoken user base
Anarchic social network in discussion with WPP as it seeks to make profit without angering 330mn outspoken users
2020-08-04
TechCrunch
6 related
Google says it will invest $450M in smart home security company ADT, which will sell and install Nest smart home products, for a 6.6% stake
the fact that it already has so much of our data allows it to develop more accurate home security systems. Of course, that lets Google see even more of our lives. What is the endpoint of this surveill...
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