Some ad buyers say brands are increasingly spending on Reddit due to the site's prominence in AI-powered search results and its growing audience
Advertisers are increasingly putting their digital ad spend into Reddit, drawn by the platform's growing audience and its influence … X: @ellynbriggs and @trishlaostwal X: Ellyn Briggs / @ellynbriggs : Some relevant @MorningConsult data that just dropped today... since 2017, the share of Gen Zers & millennials who say they use Reddit has nearly doubled, and now exceeds 50% for both groups [image] @trishlaostwal : Scoop: Reddit tells brands to boost ad spend to increase brand visibility — saying paid campaigns can amplify mentions and even influence AI search results across tools like ChatGPT. Brands are piling in, though some aren't exactly playing by the rules. Some scoopy details ⬇️