Digital i: YouTube overtakes Netflix in average daily viewing globally, rising from 87.2 minutes in 2024 to 99.1 in 2025, while Netflix fell from 100.5 to 93.4
Analysts say Alphabet-owned platform's evolution is one of the defining media shifts of the decade
Netflix says its ad tier now has 250M+ monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool
The streaming service's ad-supported tier now reaches 250 million viewers each month. … For the second year in a row …
Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool
The streaming service's ad-supported tier now reaches 250 million viewers each month. … For the second year in a row …
Sources: OpenAI is charging $60 per 1,000 impressions for ads in ChatGPT, a high price similar to Netflix's rate when it introduced ads
Sources: OpenAI is charging $60 per 1,000 impressions for ads in ChatGPT, a high price similar to Netflix's rate when it introduced ads
In May 2024, the big question for OpenAI was how it would make money with its revolutionary ChatGPT tool. At a talk at Harvard, chief executive Sam Altman …
Q&A with IMG President Adam Kelly on streaming platforms' growing share of sports media rights, live sports as an antidote to AI content, monetization, and more
As Netflix and Apple expand their sports ambitions, the head of IMG says media rights are entering a new phase driven by scarcity, retention and measurable returns
YouTube dominates daytime TV streaming, with 6.3M viewers at 11am in October on average, above Netflix's 2.8M, per Nielsen; prime-time viewership is more even
John Koblin / New York Times :
Morgan Stanley: ad tiers account for 30% of Netflix subscribers and 50% of Disney+ subscribers; ad tiers accounted for all US net subscriber additions in 2025
As streaming prices climb, ad-free subscribers are becoming a rarity. — A mass digital migration is taking place …
Netflix co-CEO Greg Peters says the company is “now on track to more than double ad revenue this year” and is currently using AI to test new ad formats
Alex Weprin / The Hollywood Reporter :
Circana: in July, Sea's Free Fire jumped seven spots to 6th in US mobile game sales, above COD, driven by anime and Netflix tie-ins; US users buy 2M Switch 2s
US gamers are spending more on Sea Ltd.'s Free Fire than Call of Duty Mobile, with anime and Netflix tie-ins helping the title surge …