Apple and Major League Soccer agree to make all MLS games available on Apple TV for no extra charge from 2026, ending the MLS Season Pass subscription
Season Pass Is Gone X: @nineradvocate : @JoePompliano Translation: you now have to pay for a full Apple+ subscription to get MLS Season pass. Many of us were getting it for free; but it was still chea...
Apple and Formula One announce a five-year US media rights deal for all races, starting in 2026; sources: Apple is paying ~$140M/year, up from ESPN's ~$85M/year
and no one saw it coming BBC : Apple wins US F1 TV rights in $750m deal Wendy Lee / Los Angeles Times : F1 races to air exclusively on Apple TV next year Timi Cantisano / Android Police : YouTube TV v...
How Apple SVP of Services Eddy Cue led the company's push into live sports streaming and is using its MLS deal to test reshaping how sports are consumed
Longtime Apple executive Eddy Cue happens to be an enormous sports fan. And with Apple entering the wild west of broadcasting live sports …
How Apple expanded into sports since 2022, starting with the MLB, leading to an unusual deal to bring Messi to the MLS and share new subscriber revenue with him
In 2019, during an interview with Sports Illustrated, the Apple senior vice president of services, Eddy Cue …
Sources: MLS and Apple discussed offering Lionel Messi a revenue share generated by new Season Pass subscribers; on June 6, Apple announced a Messi docuseries
Major League Soccer and Inter Miami are solidifying details around the potential signing of Argentine superstar Lionel Messi.
Apple and Major League Soccer announce a 2023-2032 broadcasting deal, with games available via MLS Apple TV app or Apple TV+; source: deal is worth $250M+/year
In a historic first for sports, fans can stream every single MLS match through … Tim Baysinger / Axios : Apple builds sports empire with MLB, MLS deals Aisha Malik / TechCrunch : Apple signs 10-year s...
Apple and Major League Soccer announce a 10-year broadcasting deal for MLS games, available in the Apple TV app with Apple TV+ in 2023, with some free to watch
Deal underscores iPhone maker's streaming ambitions and battle for sports programming — Apple Inc. AAPL 0.46%▲ …