State of Mobile 2025: in 2024, iOS and Google Play app downloads dropped ~1% YoY to 136B, while IAP and paid apps and games revenue rose 13% YoY to $150B
The mobile market is stronger than ever as we enter 2025, with a recovering mobile gaming market adding to the rapid growth seen in non-gaming.
In July, the average in-app purchase price rose 40% YoY on iOS and 9% YoY on Google Play; Adjust data: iOS IAP prices correlate with the rising cost per install
CIRP: Android and iOS each accounted for 50% of smartphone activations in the US in Q2, the same as Q2 2020, after iOS' share climbed steadily from 31% in 2017
Activations of iOS and Android devices are now evenly split in the United States, with little sign of movement toward either platform dominating …
Ad-measurement company Tenjin: following Apple's IDFA changes, spending on iOS ads fell one-third between June 1 and July 1, while Android spending rose 10%
Patience Haggin / Wall Street Journal :
Report: spending on iOS ads has fallen one-third between June 1 and July 1, while Android spending rose 10%; less than 33% of iOS users opt-in to tracking
Android ad prices have jumped, as iOS users opt out of being tracked, early data show — Advertisers have begun shifting …
CIRP: For Q1, iOS sees most new activations since 2016, an 8% jump YoY; iOS at 44% market share, Android 56%; OS loyalty ~90% for Android and iOS
Michael Potuck / 9to5Mac :
CIRP report finds that Android brand loyalty rate in the US has remained at a steady high since 2016, at 91% today, while iOS has a loyalty rate of 86%
Samsung's new Galaxy S9 may not quite live up to the iPhone X when it comes to Samsung's implementation of a Face ID-style system or its odd take on AR emoji.
44% of global smartphone and tablet activations from December 19-25 were iOS, same as last year, while 26% were Samsung devices, up 5% YoY
2017 was another marquee year for smartphone sales and innovation with the introduction and evolution of manufacturers' flagship devices …
iOS slips to 72% enterprise share in Q1 2015, Android hits 26%, and Windows Phone stays flat at 1%
Entering into 2015, Apple continues to rule the mobile enterprise space. iOS lost just 1 percentage point over the last quarter, dipping to 72 percent of global device activations in Q1 2015.
Apple's iOS grabbed a record 88.7% of smartphone profits in Q4 2014, Android fell to a new low of 11.3%
Google may be winning the mobile OS market share race, but Apple continues to dominate in smartphone profits. In fact, iOS grew its profit share to a new record high of 88.7 percent …