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Not Clinically Addictive
Instagram's chief testified under oath that social media is not addictive. The same day, Meta launched a feature where users write letters to the algorithm, ann...

Coverage Timeline

2025-08-22
Bloomberg 10 related

Sources: Anthropic is in talks to raise $10B, significantly above the previously reported $5B, due to strong investor demand

www.bloomberg.com/news/article... @hunterwalk.com : i dont want to be up in anyone's bag, but i think Mike Krieger might make more money from being a non-founder at Anthropic than he did being a found...

2025-08-13
Wall Street Journal

A look at social media “clippers”, who are paid $0.50 to $2 per thousand views by streamers, podcasts, and startups to make buzzy moments go viral online

Companies are hiring ‘clippers’ to flood TikTok and Instagram with short, promotional videos  —  You know those buzzy viral clips you see on social media?

2025-07-29
Bloomberg 1 related

Sources: Quince, a DTC luxury brand that is viral on Instagram and TikTok, raised ~$200M led by Iconiq at a $4.5B valuation, after raising $120M in January 2025

Bloomberg :

2025-05-01
Meta 15 related

Meta reports Q1 revenue up 16% YoY to $42.3B, vs. $41.4B est., net income up 35% to $16.6B, family daily active people up 6% to 3.43B on average for March 2025

and why simply isolating Chinese advertising spend was misguided... X: Roman Helmet Guy / @romanhelmetguy : Zuckerberg explaining how Meta is creating personalized AI friends to supplement your real o...

2024-12-18
Bloomberg 2 related

eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022

- Video-sharing app estimated to reach $32 billion in ad revenue  — Instagram users spend majority of their time watching videos

2024-12-12
Bloomberg 2 related

Sources: Xiaohongshu, the Instagram-like app popular with younger Chinese users, told investors it will double profit to $1B+ in 2024, ahead of a potential IPO

Bloomberg :

2024-11-30
TechCrunch 22 related

Sources: Meta plans to build a fiber-optic subsea cable that is 40,000+ kilometers long and extends around the world, a project that could cost more than $10B

Meta, the parent of Facebook, Instagram, and WhatsApp, is the second-biggest driver of internet usage globally.

2024-11-29
TechCrunch 10 related

Sources: Meta plans to build a 40K+ km-long fiber optic subsea cable extending around the world, a project that could cost more than $10B

Meta, the parent of Facebook, Instagram, and WhatsApp, is the second-biggest driver of internet usage globally.  Its properties — and their billions of users …

2024-04-06
Bloomberg 11 related

FTC lawsuit filings: Instagram had ad revenues of $22B in 2020, or 26% of Meta's total revenue, $32.4B in 2021, or 27% of Meta's revenue, and $16.5B in H1 2022

Bloomberg :

Business Insider 1 related

Court filings from FTC lawsuit against Meta show Instagram made $32.4B in ad revenue in 2021, which is more than YouTube's $28.8B in ad revenue that year

- Instagram generated $32.4 billion in ad revenue in 2021, making up 27% of Meta's total revenue.  — Instagram's ad revenue …

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Quarterly Coverage

Top Sources

Narrative

Instagram has appeared in 1,637 Techmeme articles since December 2014, making it one of the most-covered entities in the archive. The biggest stories include Hands-on with Threads: fairly basic text-based messaging app, log in via Instagram, no... and Social media addiction trial: Mark Zuckerberg says increasing engagement on Instagram is.... Frequently covered alongside Facebook, Meta, TikTok, Twitter, and TechCrunch. Coverage has shifted toward safety, developer themes and away from consumer, research.

Key Moments

2024Q2safety -6pts; developer -8pts; consumer +14pts
2024Q3consumer -11pts; competition +7pts
2024Q4safety +10pts; consumer +9pts; research -8pts

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