Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total
Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” an Omdia analyst tells the StreamTV Europe gathering in Lisbon.
Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025
Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024 …
Similarweb: Threads had 141.5M DAUs on iOS and Android as of January 7, driven by Instagram promotions, while X had 125M DAUs; X continues to lead on the web
A report from market intelligence firm Similarweb suggests that Meta's Threads is now seeing more daily usage than Elon Musk's X on mobile devices.
Similarweb: Threads had 141.5M DAUs on iOS and Android as of January 7, driven by Instagram promotions, while X had 125M DAUs; X continues to lead on the web
A report from market intelligence firm Similarweb suggests that Meta's Threads is now seeing more daily usage than Elon Musk's X on mobile devices.
How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok
Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers. Can it make the leap to television? X: @meghanbobrowsky . LinkedIn: Meghan Bobrowsky X: Meghan Bobrowsky / @m...
Emergent, which lets non-technical users build apps via AI agents that handle coding errors and more, raised a $23M Series A, bringing its total funding to $30M
In the last decade, as the camera quality of smartphones improved, platforms like Instagram, YouTube, and TikTok rose in popularity for photo and video sharing.
Meta says Instagram has hit 3B monthly users and is changing its home screen to prioritize DMs and Reels; it is testing opening directly into Reels in India
Instagram has reached 3 billion monthly users, cementing the network as one of the most popular consumer apps of all time and leading …
Livestream marketplace Whatnot says it hit $3B+ worth of goods sold through its app last year and viewers spend 80+ minutes per day on average on the app
Livestream shopping, while popular in Asia on apps like ByteDance-owned Douyin and Alibaba's Taobao Live, has been hard for most U.S.-focused startups and creators to crack. X: @anngehan X: Ann Gehan ...
Appfigures: ChatGPT was the most downloaded app globally in March, excluding games, with 46M downloads across App Store and Google Play, its biggest month ever
ChatGPT became the world's most downloaded app in March, excluding games, topping the usual contenders for the No. 1 spot, Instagram and TikTok.