How advertisers are dealing with Meta's ad price increases prompted by Apple's ATT changes, with some shifting their ad budgets to Google, Amazon, and TikTok
and leaders above them signing off on it — has impacted everyone from Facebook and Shopify to small businesses and DTC brands. To the tune of hundreds of billions of dollars! Glenn Gabe / @glenngabe :...
NewsWhip: interest in Facebook, measured by social media interactions per article, declined over 2021, with little mainstream attention for “Facebook Papers”
The Facebook Papers and whistleblower accounts were a public relations nightmare for Facebook, but so far … Tweets: @daveyalba , @axios , @jason_kint , @stevekovach , @nrothschild3 , @sarafischer , an...
Facebook says Q3 ad revenue grew 33% YoY to $28.28B but warns of “continued headwinds” in Q4 due to Apple's ATT changes in iOS
remember that FB missed rev expectations too, by almost $600MM). FB acknowledged ATT pain last Q which served its interests this Q Issie Lapowsky / @issielapowsky : Sheryl on Apple's privacy changes: ...
Apple's claims about respecting privacy aren't fully serious, as the iPhone default doesn't disallow apps from tracking users, instead expecting users to do so
If you haven't seen it yet, watch Apple's Privacy on iPhone | tracked ad. In it a guy named Felix (that's him, above) … Tweets: @hjarche , @dsearls , @itsjeffhiggins , and @jason_kint Tweets: Harold...
By limiting iOS apps' ad tracking capabilities, Apple could see increased commissions from IAPs and subscriptions if developers start charging for apps
as every company involved in advertising will be forced to learn the new rules https://www.ft.com/... Neil Shah / @neiltwitz : Great reporting! Software has been eating the world but nothing is foolpr...
Sources shed light on the increasingly personal battle between Tim Cook and Mark Zuckerberg, who in private reportedly said “we need to inflict pain” on Apple
exactly what Apple is attacking FB over.) Depesh Mandalia / @depeshm : Who's signing up for Apple ads?! I love the paradoxical wording: a) the Apple ad platform does not track you b) but don't turn of...