Apple confirms it will delay enforcement of IDFA changes in iOS 14 until early next year “to give developers the time they need to make the necessary changes”
Facebook initiated one of the pettiest corporate feuds against Apple's … Thomas Kika / International Business Times : Apple Delays iOS14 Ad-Tracking Feature After Complaints From Facebook Adweek : Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers Jay Bonggolto / Neowin : Apple delays new privacy feature limiting app tracking capabilities until 2021 Jonny Evans / Apple Must : Apple delays important ads targeting protection to buy time Jason Cross / Macworld : Apps will have until early 2021 to implement iOS 14's opt-in user tracking Ed Hardy / Cult of Mac : Apple delays controversial privacy change in iOS 14 Kyle Daly / Axios : Apple pausing ad tracking change that angered Facebook Andrew Orr / The Mac Observer : Apple Gives Developers More Time to Comply With iOS 14 Privacy Mahit Huilgol / iPhone Hacks : Apple Extends Deadline for Developers to Integrate Controversial iOS 14 Privacy Feature AppleInsider : iOS 14 ad tracking protection coming in early 2021, App Store privacy features arriving later in 2020 Oliver Haslam / iMore : Apple delays iOS 14 ad tracking opt-out requirement until 2021 Evan Selleck / iDownloadBlog.com : Apple rumored to delay upcoming advertising privacy feature in iOS 14 Chris Smith / Trusted Reviews : Apple is delaying a massive iOS 14 privacy feature Philip Elmer-DeWitt / Philip Elmer‑DeWitt : Apple bows to freaked-out advertisers, report Philip Elmer-DeWitt / Philip Elmer‑DeWitt : Apple privacy ad (video) Tweets: Ari Paparo / @aripap : The Apple announcement delaying IDFA took place at 1PM. So Wall Street thinks this has zero effect on value of Facebook and other big tech companies. https://twitter.com/... Alex Heath / @alexeheath : Apple statement: “We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.” Alex Heath / @alexeheath : Apple has told developers that it plans to delay enforcement of a controversial change in iOS 14 that would upend how ads are targeted on its devices, sources tell me. This is the same change that Facebook warned would impact its ad targeting last week. https://www.theinformation.com/ ... Lara O'Reilly / @larakiara : Apple has confirmed it's giving developers until next year before it enforces the opt-in IDFA changes upon them https://developer.apple.com/ ... @tallcanaudio : @MacRumors Be great if @Apple would care as much about keeping their customers happy and safe as they appear to care about keeping Facebook happy and safe. Jodi Beggs / @jodiecongirl : the change to iOS that I've been working on accommodating for the last month was pushed back to next year and I feel like the kid in the class given an assignment extension when I was going to be the only one to finish on time @imarc96 : @fp2sec @markgurman I agree. Apple is clearly giving devs and the industry time to review how they can explain those methods of ad tracking to their customers without loosing engagement numbers. But it is sad that the industry is so far gone that informed customer consent has become a detriment. @jonyiveparody : “Your privacy is not as important as Facebook liking us.” —Tim Cook https://twitter.com/... Will Strafach / @chronic : Apple is reportedly delaying the “allow this app to track you?” iOS 14 permission dialog until next year because companies got sad. https://twitter.com/... Eric Newcomer / @ericnewcomer : businesses are angry that apple... will let consumers decide if they want to be tracked by advertisers. And now Apple is capitulating at least for a few months https://www.bloomberg.com/... Jacob Eiting / @jeiting : If Apple did this to trick infrastructure providers into starting preparations, it totally worked. https://twitter.com/... Jodi Beggs / @jodiecongirl : I was just officially told by my employer to go drink, I guess now I have to concede that having a real job can be less bad than I expected @gum_mp3 : Apple folding wtf https://twitter.com/... RCT / @fp2sec : @markgurman While I understand this is disappointing for many users, this change is going to mean layoffs for a ton of developers, my company included. Almost all of our revenue is from ads, and that suddenly getting cut in half will hurt. Dare Obasanjo / @carnage4life : @aripap The idea that Wall Street knows how to value the impact of technical decisions from Apple on the ad tech marketplace is somewhat optimistic. 😊 Catalin Cimpanu / @campuscodi : Oh, Apple... you sure like to shoot yourself in the foot every time you get some good PR going https://twitter.com/... Matt Barash / @mjbarash : IF true, there are a lot of really smart people breathing a sigh of relief today. (Agencies still don't know what all the hubbub was about) https://www.theinformation.com/ ... Simo Ahava / @simoahava : Looks like the tracking permission requirements in iOS14 (coming this year) have been given a grace period for developers to adjust - enforcement delayed to 2021. https://developer.apple.com/ ... h/t: @randomnessncats Reed Albergotti / @reedalbergotti : Apple often announces changes to its operating system mid-year, sending entire industries scrambling to adjust. Sometimes, it then delays those changes and adjusts policies if there's enough of an outcry. https://twitter.com/... Jason Kint / @jason_kint : Maybe the real story all along was Facebook and adtech complex's lobbying and misleading arguments rather than the possibility of the delay itself. Evidence was in Facebook CFO warnings. https://twitter.com/... Tom Warren / @tomwarren : Apple is delaying an iOS 14 privacy feature. Developers will have more time to adjust before users will get prompts for ad tracking https://twitter.com/... Lara O'Reilly / @larakiara : Full statement: https://twitter.com/... Peter Kafka / @pkafka : Still unclear if Facebook's planned workaround — tldr, it thinks it can not use a code that identifies your iPhone, but still delivered targeted advertising — will fly w/Apple. Apple won't comment specifically on Facebook's proposal, but making noises that suggest thumbs down. See also Mediagazer