Nielsen: Netflix's share of the most-watched shows dropped from 80%+ in 2021 to ~50% now; Amazon, Apple, HBO, Hulu, and Paramount+ have shows in 2025's Top 10
Netflix released the most-watched series of the first half — but is losing ground to rival streaming services. — Good evening from New York City.
A case study of the amount and kinds of ads in 12 shows on the ad-supported tiers of Netflix, Peacock, Disney+, Max, Paramount+, and Hulu
We watched 12 shows on six platforms to find out how much of your life you give up to save a few bucks each month. — It's getting harder to avoid ads on streaming video.
Piper Sandler survey of 9,000+ US teens: 29.1% of their daily video consumption time is on YouTube, beating Netflix for the first time at 28.7%, and ~7% on Hulu
- Teenagers in the United States say they watch more video on YouTube than Netflix, according to a new survey from investment bank Piper Sandler.
Ampere Analysis: ad tiers from Netflix, Disney, and others have collectively crossed 100M users in the US; 90%+ of Hulu subscribers are on its ad-supported tier
Nielsen: in July, streaming topped both cable and broadcast for the first time in the US, with a 34.8% share; Netflix had an 8% share, and YouTube had 7.3%
a First”—WSJ Paradoxically there is a trending of stream-cutting as stream-cutters go to over-the-air digital TV broadcasts and free streaming. https://www.wsj.com/... Josh Schwerin / @joshschwerin : ...
As the pandemic drags on, new shows are harder to come by for streaming services; report: the number of originals Netflix released so far in '21 is down 12% YoY
Lucas Shaw / Bloomberg : Tweets: @patrickvons , @raju , and @lucas_shaw See also Mediagazer Tweets: @patrickvons : The major streaming services are starting to run out of shows. There is only so much...
Nielsen: streaming makes up 19% of US TV watching, with Netflix comprising 31% of streaming on TVs, followed by 21% on YouTube, 12% on Hulu, and 8% on Amazon
Netflix is big and it's getting bigger. And we're not just watching it on our phones and tablets: That dominance translates …
Hulu starts opening up more of its limited inventory to advertisers, says time users spent on its ad-supported service increased 50% YoY
Tim Peterson / Digiday : Tweets: @digiday , @digiday , and @huluinsights Tweets: @digiday : “With the fragmented nature of OTT viewing, Hulu is so successful because it is a trusted one-stop shop to ...