Nielsen: in July, streaming topped both cable and broadcast for the first time in the US, with a 34.8% share; Netflix had an 8% share, and YouTube had 7.3%
a First”—WSJ Paradoxically there is a trending of stream-cutting as stream-cutters go to over-the-air digital TV broadcasts and free streaming. https://www.wsj.com/... Josh Schwerin / @joshschwerin : Will political ad spending adapt to this new reality? https://twitter.com/... Jason Kilar / @jasonkilar : In 2007 when we as a team were prepping the launch of Hulu - and the Netflix team was readying their streaming service as well - not many thought the below would ever happen, or be possible. Lots of invention and evolution in entertainment the last 100yrs. https://variety.com/... Marcus Gilmer / @marcusgilmer : But we're all gonna wind up paying more for all the streaming packages than we did for cable, which is saying something given the high cost of cable packages. Streaming surpasses cable as top way to consume TV https://www.axios.com/... Jessica Rosenworcel / @jrosenworcel : From the Department of How We Watch Now. https://variety.com/... @mediumbuying : Content from digital MVPDs (Hulu Live, YouTube TV, etc.) and traditional cable apps (Comcast, Charter/Spectrum) now represents 11.2% of streaming and 3.9% of total TV usage https://www.nielsen.com/... @tvgrimreaper : Nielsen's “The Gauge” snapshot July, 2022 Viewing share July 2022 vs July 2021 Broadcast -2.2% Cable -3.3% Streaming +6.5%* Other -0.9% (see link) *Streaming detail Netflix +1.3% YouTube +0.9% Hulu +0.7% Amazon +0.6% Disney+ Flat Other +1.8% https://www.nielsen.com/... https://twitter.com/... Dan Taylor / @sensorpunk : The month when everything changed. Forever. https://twitter.com/... @nielsen : Streaming usage increased 3.2% in July (from June) and 22.6% year-over-year (from July 2021). @nielsen : NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition of The Gauge: https://nlsn.co/... https://twitter.com/... See also Mediagazer
“Americans Spent More Time Streaming Than Watching Cable TV in July—a First”—WSJ Paradoxically there is a trending of stream-cutting as stream-cutters go to over-the-air digital TV broadcasts and free streaming. https://www.wsj.com/...
In 2007 when we as a team were prepping the launch of Hulu - and the Netflix team was readying their streaming service as well - not many thought the below would ever happen, or be possible. Lots of invention and evolution in entertainment the last 100yrs. https://variety.com/...
But we're all gonna wind up paying more for all the streaming packages than we did for cable, which is saying something given the high cost of cable packages. Streaming surpasses cable as top way to consume TV https://www.axios.com/...
Content from digital MVPDs (Hulu Live, YouTube TV, etc.) and traditional cable apps (Comcast, Charter/Spectrum) now represents 11.2% of streaming and 3.9% of total TV usage https://www.nielsen.com/...
Nielsen's “The Gauge” snapshot July, 2022 Viewing share July 2022 vs July 2021 Broadcast -2.2% Cable -3.3% Streaming +6.5%* Other -0.9% (see link) *Streaming detail Netflix +1.3% YouTube +0.9% Hulu +0.7% Amazon +0.6% Disney+ Flat Other +1.8% https://www.nielsen.com/... https://tw…
NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition of The Gauge: https://nlsn.co/... https://twitter.com/...