Digital advertising is booming for Google and Meta, helped by AI tools used for creating ads, translating copy, targeting, bidding, measuring results, and more
For years, DribbleUp, a sports equipment company, spent its own time and resources figuring out whom it should advertise its basketballs and soccer balls to on Facebook.
Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total
Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” an Omdia analyst tells the StreamTV Europe gathering in Lisbon.
Analysis: Gemini 3-based AI Overviews are accurate ~90% of the time, meaning across 5T+ searches per year, tens of millions of answers are erroneous every hour
The company's A.I.-generated answers look authoritative, but they draw on an array of sources, from trustworthy sites to Facebook posts.
Nonprofit What To Fix says Facebook's content monetization program grew from under 3M to over 12M participants in just over a year; 8M+ accounts are in English
And Indonesian creators are leading the charge. — Facebook's new content monetization program is booming …
Mark Zuckerberg says the company's AI-driven feed and video recommendations have led to an 8% increase in time spent on Facebook and a 6% increase on Instagram
Sarah E. Needleman / Wall Street Journal :
Ad buyers on Meta's platforms complain of performance issues on its systems in recent months, and say campaign costs are up significantly while returns are down
Marketers on Facebook and Instagram notice glitches, higher prices and poorer returns on the once-reliable network
Meta plans to start charging a 30% fee for boosting Facebook and Instagram posts on iOS later in February, after Apple extended its 30% cut to boosting in 2022
Meta said Thursday that it will start charging a 30 percent fee when advertisers pay to boost the visibility of their posts in Facebook's and Instagram's iOS apps.
How excess heat from Meta's hyperscale data center in Odense, opened in 2020, helps heat roughly 11,000 homes in the Danish city
Big Tech data centers are not only being used to power the internet but also to heat people's homes. But who's really winning when Facebook keeps you warm at night?
Meta says Facebook surpassed 3B MAUs for the first time, increasing 3% YoY as of June 30, 2023, while family monthly active people grew 6% YoY to 3.88B
IG, WA, FB, Mssgr — every month literally, not figuratively Sar Haribhakti / @sarthakgh : “There are now more than 3.8 billion people who use at least one of our apps every month.” - Zuck About time t...
Sensor Tower: on July 11 and 12, Instagram's Threads DAUs were down ~20% from July 8 and the time spent by the user on the app fell 50% to 10 minutes
- Facebook's Twitter-killer, Threads, has seen drops in daily active users and time spent on app since the weekend, according to SensorTower and SimilarWeb.