Digital advertising is booming for Google and Meta, helped by AI tools used for creating ads, translating copy, targeting, bidding, measuring results, and more
For years, DribbleUp, a sports equipment company, spent its own time and resources figuring out whom it should advertise its basketballs and soccer balls to on Facebook.
New York Times
Related Coverage
- Meta Earnings: Ad Sales Growth Continues to Accelerate Even as AI Costs Mount Morningstar · Malik Ahmed Khan
- Google's AI spending more than doubled YoY, and advertising is picking up the slack eMarketer · Daniel Konstantinovic
- Inside the AI ad boom at Google and Meta. The Verge · Nilay Patel
- Google Tests AI Label On Search Ads PPC
- How Sundar Pichai Pushed Google To the Front of the AI Race Time · Andrew R. Chow
- Google's AI bets pay off while Meta faces investor skepticism crypto.news · Rony Roy
- New: AI Brief And Text Disclaimers Come To Google AI Max Search Engine Journal · Brooke Osmundson
- YouTube hits nearly $10 billion in Q1 ad revenue Tubefilter · James Hale
- Gemini's clean chat interface may not stay ad-free for long Android Authority · Jay Bonggolto
- Google, Microsoft Prove AI, Cloud Driving Ad Revenue MediaPost · Laurie Sullivan
- Google is quietly moving toward ads in Gemini PCWorld · Ben Patterson
- Meta, Google ad revenues soar thanks to AI but big picture is blurry Marketing Dive · Peter Adams
- Why Wall Street is punishing Meta but rewarding Google today Fast Company · Michael Grothaus
Discussion
-
Simon Whitcombe
Simon Whitcombe
on linkedin
I may be slightly biased, but this is an excellent deep dive by the The New York Times on how AI is reshaping digital advertising — and why Meta is at the center of it. …
-
Russell King
Russell King
on linkedin
...One step closer to being able to explain at least part of my job to my family back home (...I promise it's not pop-up ads) …
-
@carnage4life
Dare Obasanjo
on bluesky
According to the NYT, AI has boosted ad revenue at Google and Meta. — AI now auto-translates ad copy, generate variants, and replaces manual targeting with AI that finds customers automatically. — Meta's ad revenue surged 33% in Q1 2026 while Google's rose 15.5%.
-
r/ArtificialInteligence
r
on reddit
The most profitable use case for LLM's is content and ad targeting