Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions
Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to target audiences of professionals
Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.
A deep dive into co-packaged optics, long promised to transform data center connectivity, covering benefits, challenges, architecture, key companies, and more
Scale-out and Scale-up CPO, CPO TCO and Power Budgets, DSP Transceivers vs LPO vs NPO vs CPO, TSMC COUPE, MZM vs MRM vs EAM Modulator Deep Dive … LinkedIn: Igor Elkanovich LinkedIn: Igor Elkanovich : ...
Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+
Erik Hayden / The Hollywood Reporter :
Amazon Ads and Roku sign an ad initiative that will give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access …
How Spotify used its Perfect Fit Content program to rig its system against musicians, filling popular playlists with “ghost artists” to cut its royalty payouts
here's what's going on Nick Heer / Pixel Envy : ‘Ghosts’ of Spotify — Liz Pelly, Harpers: … Reading this article made me feel quite sad. Bluesky: @nanobii.com : the spotify “fake artist” issue appar...
Yahoo plans to lay off 20%+ of its workforce and restructure its ad tech unit, impacting 50%+ of the unit, or 1,600+ people; CEO says the cuts are “strategic”
More than 1600 employees will be impacted — 50% of Yahoo's ad tech unit being cut https://www.axios.com/... Matt Barash / @mjbarash : The buy side (DSP) play probably wasn't on a ton of bingo cards. T...
A look at Performance Max, Google's black box ad product for all its owned media that can't break down by price, ad format, media channel, or creative elements
James Hercher / AdExchanger : Tweets: @myles_younger and @percival Tweets: Myles Younger / @myles_younger : You want to know what the #ChatGPT version of a DSP is? it's Google Performance Max. If you...
Alphawave IP acquires Banias Labs, an Israel-based optical digital signal processing chip developer for data centers, for $240M
The Israeli startup, co-founded by veteran entrepreneur Avigdor Willenz, develops coherent optical DSP semiconductor technology for data centers
How DSP Concepts helped design Spotify's Car Thing, leveraging DSP's experience with GoPro to filter wind noise, isolating voice commands from music, more
The technology behind Spotify's Car Thing — Making hardware is hard, especially for companies with no prior expertise in consumer electronics.