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Company

Automattic

Filtered to Product Launches ×
84 articles – accelerating

A 12-story peak in 2024Q4 centered on Automattic’s WP Engine conflict; by September 2026, coverage had shifted to Matt Mullenweg’s brief removal and board-backed return as CEO.

Who they are

Automattic is the company behind WordPress.com and a central commercial force in the broader WordPress ecosystem, appearing in coverage through its products, acquisitions and the leadership of co-founder Matt Mullenweg. Its portfolio stories also extend to Tumblr, acquired from Verizon in 2019, and messaging app Beeper, acquired in 2024.

The recent arc

Coverage reached its recent high in 2024Q4 as Automattic’s dispute with WP Engine escalated from access and trademark allegations into litigation. Headlines focused on Mullenweg cutting WP Engine’s free WordPress.org access, his assertion that WordPress.org belongs to him personally, employee severance departures tied to the conflict, and Automattic’s counterclaims to WP Engine’s October 2024 suit. The episode put unusual focus on the boundaries among Automattic, WordPress.org and the WordPress Foundation.

Automattic has appeared in 84 articles since 2006-04. Coverage peaked in 2024Q4 with 12 articles. Frequently mentioned alongside WordPress, Matt Mullenweg, WordPress.com, Tumblr.

Articles
84
mentions
Velocity
+350.0%
growth rate
Acceleration
+2.500
velocity change
Sources
37
publications

Coverage Timeline

2026-02-18
2026-02-17
TechCrunch 4 related

Automattic adds an AI assistant to WordPress.com, enabling users to perform site-wide layout and style modifications via natural language commands

WordPress.com, the website hosting platform from Automattic, will now include a built-in WordPress AI assistant, the company announced on Tuesday.

2025-07-17
TechCrunch 9 related

Multi-service messaging app Beeper relaunches, introducing a $10/month plan and the option to switch to an on-device model; Automattic acquired Beeper in 2024

Multi-service messaging app Beeper, which allows people to connect to all their chat apps from one interface …

2024-08-07
TechCrunch 2 related

Automattic launches Write Brief with AI, to help users write and tweak content using text prompts, in beta on Jetpack, after launching an AI assistant in 2023

Automattic, the owner of WordPress.com, has launched a new AI tool designed to help bloggers write more clearly and succinctly.

2023-11-28
The Verge 3 related

Tumblr plans to sunset Post+, launched in 2021 to let creators charge users a subscription to access content, in January 2024

I believe #Automattic could make a small fortune if they charged users for activating #ActivityPub (at least in the beginning). … Forums: Beehaw : Tumblr sheds Post Plus subscriptions as the platform ...

2023-10-12
TechCrunch 8 related

Automattic expands ActivityPub support to WordPress.com hosted sites, letting blog owners reach 13.3M users across the fediverse, including Mastodon's 1.8M MAUs

Earlier this year, WordPress.com owner Automattic acquired a plugin that allowed WordPress blogs to be followed in the fediverse …

2023-09-15
TechCrunch 3 related

Automattic releases ActivityPub 1.0.0 for WordPress, letting fediverse users follow WordPress blogs on apps like Mastodon and receive replies as blog comments

“ActivityPub 1.0.0 for WordPress has been released allowing WordPress blogs to be followed by others on apps like Mastodon and others in the fediverse and then receive replies back as comments on thei...

2023-06-07
TechCrunch 6 related

Automattic launches Jetpack AI Assistant for WordPress and Jetpack-powered sites, letting users generate content, translate text into 12 languages, and more

Automattic, the company behind WordPress.com and the main contributor to the open-source WordPress project, launched an AI assistant …

2023-05-02
2022-10-24
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Quarterly Coverage

Top Sources

Narrative

Automattic has appeared in 100 tech news articles since January 2006. The biggest stories include WordPress.com owner Automattic says it will buy Tumblr from Verizon, take on ~200... and Automattic acquires Beeper, a source says for $125M, and absorbs its 27 employees; Beeper.... Frequently covered alongside WordPress, Matt Mullenweg, WordPress.com, Tumblr, and WP Engine. Coverage has shifted toward funding themes and away from enterprise, consumer.

Key Moments

2024Q3enterprise -33pts; safety +17pts; developer -33pts
2024Q4enterprise +6pts; safety -17pts; developer -17pts
2025Q1enterprise -22pts; consumer -33pts; regulation +78pts

Relationships

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