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Chronicles

The story behind the story

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Laurene Powell Jobs, Jony Ive, and Tim Cook partner to launch the Steve Jobs Archive, which features emails, videos, and historical materials related to Jobs

CodeCon 2022 held an interview with Apple CEO Tim Cook, former design chief Jony Ive, and Laurene Powell Jobs on Wednesday.

9to5Mac Filipe Espósito

Context & Ripple Effects

The archive gives Laurene Powell Jobs, Jony Ive, and Tim Cook a shared venue for primary material about Steve Jobs. It follows coverage in which former Apple leaders supplied personal accounts of the Infinite Loop era and Jony Ive described carrying Jobs's design standards into the Apple Park project, leaving much of that history distributed across recollections and interviews.

First-order effects

  • The Steve Jobs Archive makes its emails, videos, and historical materials available through a dedicated destination, giving researchers and readers a direct source alongside accounts from Apple alumni.
  • Tim Cook, Jony Ive, and Laurene Powell Jobs become the launch partners associated with curating and presenting Jobs-related material publicly.

Second-order effects

  • Accounts of Jobs's tenure from former Apple executives can be compared against archive material, raising the value of documented records relative to standalone anecdotes.
  • Apple's institutional history gains a public channel connected to its current CEO and former design chief, rather than being represented only through outside interviews and films.

Third-order effects

  • If the archive continues to add material, technology-company history may be shaped increasingly by family members and former executives who control access to primary records, alongside independent reporting and retrospectives.

The trend: Prominent technology figures are moving from recounting company history in interviews to building dedicated archives that frame a founder's legacy through primary materials.

Discussion

  • @techemails @techemails on x
    Steve Jobs emails himself September 2, 2010 https://twitter.com/...
  • @sjarchive @sjarchive on x
    “What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.”—Steve Jobs, 1994 Welcome to the Steve Jobs Archive. Let's make something wonderful. https://stevejobsarchive.com/ https…
  • @lockheimer Hiroshi Lockheimer on x
    It's clear why Apple is opposing interoperability. But people should be able to send high quality videos and photos to their mom without having to buy her a new phone. #GetTheMessage https://twitter.com/...
  • @parkerortolani Parker Ortolani on x
    The Steve Jobs Archive features an email that Steve once sent to himself. Incredible that they're sharing more of his wisdom. Makes me very happy. It's quite moving. https://twitter.com/...
  • @robertiger Robert Iger on x
    Through a powerful curiosity, imagination, ambition & a demand for excellence, Steve Jobs had a profound impact on the people of the world, including me & the @SJArchive is the perfect way to celebrate his extraordinary legacy by inspiring future generations to follow his lead.
  • @snazzyq Quinn Nelson on x
    This is cool, but a tiny, baby nibble of what should be in there. We've got an archive that's just full of stuff scraped from the web and it spans hours and hours of content. Need more. https://twitter.com/...
  • @robhope Rob Hope on x
    Wonderful homage to Steve Jobs in this dedicated One Pager curating his most influential speeches 💬 → https://stevejobsarchive.com/ 🧵 Couple lovely touches 1/3 - the intro letter zoom animation: https://twitter.com/...
  • @robertmclaws Robert McLaws on x
    While everyone is “remembering” the deified Steve Jobs at #Code2022, it is important to note his leadership skills were not to be emulated, and he would have lived to see the future he created if he didn't think he could outsmart cancer or his doctors. https://allthatsinteresting…
  • @rands @rands on x
    Make a lot of mistakes: https://stevejobsarchive.com/
  • @teddyschleifer Teddy Schleifer on x
    Laurene Powell Jobs says that she, Tim Cook and Jony Ive and a broader group are working to establish the Steve Jobs Archive. Here's the website: https://stevejobsarchive.com/ https://twitter.com/...
  • @teddyschleifer Teddy Schleifer on x
    More on the Steve Jobs archive. “The Archive will act as a repository of historical materials relating to Steve, some of which have never before been made public.” https://twitter.com/...
  • @tim_cook Tim Cook on x
    Steve's legacy lives on in the company we are and the products and services we create. The Steve Jobs Archive was created as a place to spark a sense of possibility in everyone. https://stevejobsarchive.com/
  • @zollotech Aaron Zollo on x
    This is great https://twitter.com/...
  • @scobleizer Robert Scoble on x
    Sets the tone for the next decade for Apple. https://twitter.com/...
  • @techemails @techemails on x
    This document was released by @SJArchive, which was just announced by Laurene Powell Jobs as “a repository of historical materials relating to Steve, some of which have never before been made public”: https://stevejobsarchive.com/
  • @leokelion Leo Kelion on x
    The new Steve Jobs Archive is worth an explore - especially the simple but clever animation used in the ‘alternative’ Apple logo. https://stevejobsarchive.com/ (Wonder if this was the work of Jony Ive's design studio?) HT @jaypeters https://twitter.com/...
  • @raywongy Ray Wong on x
    The Steve Jobs Archive is beautiful. Just poetic #appleevent https://stevejobsarchive.com/
  • @mbleigh Michael Bleigh on x
    “Our users consistently tell us the garden is lovely and the walls, though tall, are quite elegant and thoughtfully designed. They rarely ask to see what's beyond the walls, and when we tell them there's nothing worth seeing they are content.” https://twitter.com/...
  • @vijayshekhar Vijay Shekhar Sharma on x
    Lovely initiative @tim_cook ! Thanks Here is one more Steve anecdote: https://twitter.com/... https://twitter.com/...
  • @robertmclaws Robert McLaws on x
    He yelled at his nurses cuz of the design of his oxygen mask & made them bring him 5 different models. https://mac.softpedia.com/... He was a narcissist on par with the founders of WeWork & Uber who built decent products, but was best at telling customers the lies they wanted to …
  • @reckless Nilay Patel on x
    “I am not a TikTok expert,” Tim Cook says when I ask him if he's as worried about the app as everyone else at Code.
  • @wholemarsblog @wholemarsblog on x
    The Steve Jobs Archive https://stevejobsarchive.com/ https://twitter.com/...