Coda wins three Oscars, including Best Picture, giving Apple its first Oscar and making Apple TV+ the first streaming service to win the awards' highest honor
Apple made history by nabbing Hollywood's most coveted honor, as “CODA” won the Oscar for best picture at Sunday's Academy Awards.
Variety Todd Spangler
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Discussion
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@tim_cook
Tim Cook
on x
Team CODA created a profoundly beautiful movie, a story of hope and heart that celebrates our differences. Congratulations to the producers, @SianHeder, @TroyKotsur, @MarleeMatlin, @EmiliaJonesy, @DanielNDurant, @EugenioDerbez, and all involved in these historic wins! #CODAfilm h…
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@theacademy
@theacademy
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The Oscar for Best Picture goes to... #Oscars https://twitter.com/...
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@rsgnl
Joe Rossignol
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It's worth noting that Apple did not produce CODA. Apple acquired the worldwide rights to the film for a reported $25 million after it premiered at the 2021 Sundance Film Festival. An impressive win, but not really a true Apple Original.
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@appletvplus
@appletvplus
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@TroyKotsur @sianheder Congratulations to #CODAfilm, winner of the Academy Award for Best Picture #Oscars https://twitter.com/...
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@brianstelter
Brian Stelter
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“Apple made history by nabbing Hollywood's most coveted honor... ‘CODA,’ which has a predominantly Deaf cast, marks the first time a streaming service has won the best picture Oscar.” https://variety.com/...
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@letterboxd
@letterboxd
on x
And #CODA wins Best Picture. #Oscars https://twitter.com/...
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@edbaig
Ed Baig
on x
“Coda” is a wonderful movie and deserving of the Oscar. But it is also historic as the first streaming winner (on Apple TV+)
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@jaleesalashay
Jaleesa Lashay Diaz
on x
Having an ASL interpreter only for the speeches related to CODA as if deaf people who watch the Oscars will ONLY be interested in those speeches is 🥴
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@xpangler
Todd Spangler
on x
Apple acquired the rights to “CODA” for $25 million after a bidding war following its premiere at Sundance last year https://variety.com/...
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@xpangler
Todd Spangler
on x
Apple CEO Tim Cook has acknowledged that the company prioritizes prestige over profits: “We don't make purely financial decisions about the content [on Apple TV+],” he said on 1/27 earnings call. “We try to find great content that has a reason for being.” https://variety.com/...
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@popcrave
@popcrave
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Director Sian Heder shares how she hopes #CODA will impact the deaf community: “Marlee Matlin won an Oscar 35 years ago and she's been alone in this industry... It's time for that to change... I hope that this is not a movie, it's a movement.” https://twitter.com/...
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@andyjamesdalton
Andrew Dalton
on x
‘CODA’ wins best picture Oscar, making Apple TV+ the first streaming service to win film's highest honor.
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@yaelkohen
Yael Kohen
on x
Speaking of “CODA”: The movie cost less than $10 million to produce. Apple paid $25 million for the film out of Sundance. And one veteran awards consultant estimates Apple is spending more than $10 million on its awards campaign. https://www.wsj.com/...
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@counternotions
@counternotions
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“Oscars: Apple TV+'s CODA Is First Streaming Movie to Win Best Picture” (This will be a long week.)
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@acedtect
Tom Merritt
on x
Apple backed a Best Picture winner before Netflix.
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@martinapennisi
Martina Pennisi
on x
Tech money is fueling an arms race at the Oscars. A short film that cost $5,000 to make might get a $40,000 promotional push ahead of the Academy Awards. https://www.wsj.com/... via @WSJ
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@amayamario
Mario Amaya
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So CODA wins Best Picture and Apple TV makes history being the first streamer winning the category. #Oscars https://twitter.com/...
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@rgay
Roxane Gay
on x
So happy for Coda. Maybe next year the academy will provide the interpretation for the whole broadcast rather than only during Coda's wins.
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@bzamayo
Benjamin Mayo
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@davemark There's also a contigent of voters who reject streaming services as they see it as destroying cinema, etc etc. So providing disc format also helps removes some of the stigma.
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@steven_aquino
Steven Aquino
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CODA's wins tonight cannot be overstated representationally. It is ENORMOUS for the disabled community, and again, as a CODA, I am beaming. It also should not be a footnote that Apple bankrolled CODA. Accessibility is not merely lip service or the “bloody ROI” to them.
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@divestech
Dan Ives
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While the Will Smith/Chris Rock “Fight Club Moment” will steal the headlines from last night's eventful Academy Awards, Apple made history being the first streamer to win an Academy Award for Best Picture with the groundbreaking film CODA. Apple winning is a game changer moment
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@vincemancini
Vince Mancini
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Congrats to Coda, huge night for letting your hands do the talking
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@xpangler
Todd Spangler
on x
Apple is estimated to have spent more than $10 million on the Oscars campaign for “CODA” — more than the movie's sub-$10 million production budget. https://variety.com/... via @Variety
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@ap
@ap
on x
“CODA,” a coming-of-age film about the only hearing member in a family of deaf adults, wins best picture at the Oscars. The award is also a big victory for Apple TV+, which becomes the first streaming service to win best picture. https://apnews.com/...