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Chronicles

The story behind the story

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Facebook defines its metaverse and plans to invest $50M over two years in programs and external research to “responsibly” build the “next computing platform”

It defines the metaverse and calls it the ‘next computing platform’  —  Facebook has announced … Source: About Facebook .

The Verge Mitchell Clark

Context & Ripple Effects

Facebook’s research pledge extends a metaverse push already framed as an effort to repair its standing with policymakers and influence rules for future technologies. Related coverage later paired that governance language with much larger AR/VR spending and a corporate rename to Meta, turning an exploratory commitment into a company-level strategic repositioning.

First-order effects

  • Facebook commits $50 million over two years to programs and outside research, creating a formal channel for external participants to shape its “responsible” metaverse agenda.
  • The pledge gives Facebook a policy-facing rationale for its metaverse work alongside product and hardware investment, rather than presenting it solely as a new consumer platform bet.

Second-order effects

  • Facebook’s planned separate reporting for its AR/VR unit makes the broader metaverse investment more visible to investors, while the research program helps it argue that governance work is part of that spend.
  • Platforms already offering metaverse-like experiences, including Roblox, Steam VR, and VRChat, face a better-funded Meta effort to define both the technology category and its policy vocabulary.

Third-order effects

  • If large platform companies fund external research while building new interfaces, standards-setting and platform development may become more tightly linked, giving incumbents greater influence over the rules governing emerging computing environments.
  • The episode belongs to a shift from governing a single social-network interface toward governing a portfolio of immersive interfaces, where corporate structure, research partnerships, and regulatory positioning reinforce one another.

The trend: Major consumer platforms are treating immersive computing as both a product frontier and a governance arena, investing in technology while seeking influence over its emerging rules.

Discussion

  • @nickclegg Nick Clegg on x
    The metaverse isn't a single product one company can build alone. And it won't be built overnight. This gives us time to ask the difficult questions about how it should be built, and collaborate with policymakers, industry & academia to guide our work. https://about.fb.com/...
  • @willoremus Will Oremus on x
    Excited for Facebook's big pivot to building things responsibly! https://about.fb.com/...
  • @tha_rami Rami Ismail on x
    Mate, Facebook hasn't even figured out the difficult questions about Facebook, and the ones it has figured out it has answered poorly. Why would anyone believe Facebook is ready to start on any product beyond Facebook? https://twitter.com/...
  • @silvermanjacob Jacob Silverman on x
    An all encompassing, immersive virtual sensory world managed by amoral surveillance capitalists? I'll take two! https://twitter.com/...
  • @parismarx Paris Marx on x
    Anyone who still believes Facebook does anything “responsibly” shouldn't be taken seriously. The Metaverse is all about expanding Facebook's control over us, while opening up new avenues for profit. https://twitter.com/...
  • @adrianhon Adrian Hon on x
    I wish people would stop covering these stories. Whatever Facebook says they spend on worthy initiatives matters little if it's not done well. $50m sounds like a big number but it's a pittance compared to the size of the problem. https://www.theverge.com/...
  • @motherboard @motherboard on x
    Facebook says it will spend $50 million to “responsibly” develop a virtual world presumably devoid of all of the things it has made worse in the real world. https://www.vice.com/...
  • @alexislloyd Alexis Lloyd on x
    Apparently, “metaverse” now means whatever the hell anyone wants it to mean.
  • @scobleizer Scoble on x
    This is what a company with no Ted Lasso does. Tries to distract everyone. This is NOTHING when Apple is spending $40 billion on the products coming in the next year. https://twitter.com/...
  • @jason_koebler Jason Koebler on x
    everyone at facebook is delusional https://www.vice.com/...
  • @timmarchman Tim Marchman on x
    The gap between what Facebook is and what the people who run Facebook think it is is fascinating, sociologically speaking: https://www.vice.com/...
  • @jason_kint Jason Kint on x
    Facebook's Nick Clegg talking “metaverse” quoting colleague “Boz” as a response to a respected journalist in a Facebook-sponsored session after global backlash and sunlight is peak Facebook and exactly what NYT reported FB wants to have happen while Sandberg and Zuckerberg hide.
  • @wavesblog Simonetta Vezzoso on x
    “Facebook's definition of the sometimes nebulous word “metaverse.” The company describes it as “virtual spaces where you can create and explore with other people” that you're not physically with, spread out over a variety of products and services” 🤔 https://twitter.com/...
  • @baxiabhishek Abhishek Baxi on x
    Facebook is building something responsibly. LOL. A responsible metaverse. LOL^2. https://twitter.com/...
  • @martinsfp Martin Sfp Bryant on x
    Lots of people mocking this because it's Facebook, but at least they say something a lot of commentary seems to miss: “The metaverse isn't a single product... Just like the internet, the metaverse exists whether Facebook is there or not.” https://about.fb.com/...
  • @chriskeall Chris Keall on x
    Its AI can't even wrangle anti-vaxx and hate content in simple text posts, but okay https://twitter.com/...
  • @boztank Boz on x
    Engaging and collaborating with experts across different fields will be critical to building an inclusive and empowering metaverse and we look forward to working with organizations in this effort https://twitter.com/...
  • @rsbutner @rsbutner on x
    tl;dr $50m to develop ethical VR Zoom calls. Meanwhile content labeling models will continue to flag videos of black people as being about primates. https://twitter.com/...
  • @alexvoica Alexandru Voica on x
    The metaverse won't be built overnight by a single company. Facebook will collaborate with policymakers, experts and industry partners to bring this to life: https://about.fb.com/... #TAF21
  • @bcmerchant Brian Merchant on x
    A complete and utter joke in which Facebook, after a decade of disastrously mismanaging the largest social media platform in the world, attempts to buy goodwill for its plans to expand even more dramatically for $50 million, or ~0.005% of its nearly $1 trillion valuation. https:/…
  • @broderick Ryan Broderick on x
    Unless your metaverse project lets people fly around having sex as virtual dragons, it's just a conference call https://twitter.com/...
  • @davidclinchnews David Clinch on x
    Interesting approach. Ethical product development is incredibly important and must be transparent. https://twitter.com/...
  • @kellymakena Makena Kelly on x
    “building the metaverse responsibly” is a real sentence in our real world that exists https://twitter.com/...
  • @hassankhan @hassankhan on x
    If I were responsible for fucking up the uhhhhhh real world I think maybe I'd shut up about responsibly designing a new type of society or whatever https://twitter.com/...
  • @davegershgorn Dave Gershgorn on x
    it's early in the day, i'm gonna pop a yikes on this one and move on https://twitter.com/...