Discussion

• @blackcommanick Nick Black on x

  Interesting. At least for Verizon, using the Apple iPhone Upgrade Program - the iPhone 13 series will NOT ship with a physical SIM and will have an eSIM. @MacRumors @9to5mac @markgurman https://twitter.com/...

• @neiltwitz Neil Shah on x

  Great to see the growing importance of eSIM and push form @Apple The new iPhones support Dual eSIM! Next frontier to move to iSIM! https://www.counterpointresearch.com/ ... @CounterPointTR https://twitter.com/...

• @stevemoser Steve Moser on x

  Dual eSim support on iPhone 13: “To start using your %@ plan, one of your existing cellular plans must be turned off.”

• @kaclk Kayle Clark on x

  Just noticed this on the Apple store page. iPhone 13 has dual esim support. There doesn't seem to be much information about what that means in practice. https://twitter.com/...

• @searls Justin Searls on x

  iPhone 13 supports dual eSIM registration. https://twitter.com/...

• @lelesocho Gabriele on x

  Unprecedented in the whole history of iPhone, it wouldn't be concerning usually since they didn't change the process node... but that did happen in the past and still had CPU gains even on the same node. Apple chip supremacy potentially ending, ironic now that they are on Mac too…

• @saschasegan Sascha Segan on x

  iPhone 13: A15 processor has 2 fast, 4 efficiency cores. Claim 50% faster than “competition” (aka Snapdragon 888.) 4-core GPU, claim 30% faster than competition #AppleEvent

• @stshank Stephen Shankland on x

  The new A15 Bionic processor has 15 billion transistors and gets new AI and graphics abilities for better performance shooting photos and running apps, Apple says at #AppleEvent. https://www.cnet.com/...

• @mistertechblog @mistertechblog on x

  “We believe #Apple had to delay the next generation CPU core due to all the personnel turnover Apple has been experiencing” https://semianalysis.substack.com/ ...

• @benbajarin Ben Bajarin on x

  @dylan522p This was less about struggling and more about being second gen 5nm, essentially no process gains. The pattern when jumping to a new process is generally 20% perf gains so wouldn't expect much if staying on same process as they are.

• @richontech Rich DeMuro on x

  “Frankly, the competition is still playing catch up to our chips. Not just from last year, but from two years ago” Says Apple as they introduce the new A15 Bionic chip #AppleEvent https://twitter.com/...

• @tomsguide @tomsguide on x

  All the little details about the #A15Bionic from the presentation. Apple's comparing it vs the competition and not the iPhone 12, which is interesting. Wonder what the year vs year upgrades are. #AppleEvent https://twitter.com/...

• @dylan522p Dylan Patel on x

  @BenBajarin Process node isn't what dictates CPU architecture. It helps a bit on power and clocks, sure but it isn't the main reason. Apple's lead comes from architecture. They have the transistor budget to change the architecture and get more gains. They didn't use it on the CPU…

• @vadimyuryev Vadim Yuryev on x

  Low performance gain is likely due to the overheating issues that force Apple to throttle down the performance. I mentioned this in my previous leaks. If Apple couldn't bring vapor chamber cooling to the iPhone 13, performance would be limited again. We saw that with the (1/2) ht…

• @peresuslog John Garfield on x

  This problem can only be solved when Apple abandons ARM and adopts the superior RISC-V ISA. Only a matter of time... https://twitter.com/...

• @maxrudberg Max Rudberg on x

  Seems like the new notch is clearly narrower, but also slightly taller. https://twitter.com/...

• @sarahintampa Sarah Perez on x

  How apple says it comes in blue now https://twitter.com/...

• @halidecamera Halide on x

  *slaps space next to notch* we can fit so many features in this bad boy https://twitter.com/...

• @marcoarment Marco Arment on x

  A15 is X% faster “than the leading competition” — no longer comparing against the prior SOC. Probably not a massive upgrade.

• @pinboard @pinboard on x

  The iPhone's biggest design challenge in the 2020's is how to make it visible that you own a newer iPhone. The solution this time around is diagonal camera eyes. https://twitter.com/...

• @thurrott Paul Thurrott on x

  Cinematic Design will be just as good as Portrait mode was when it launched on the iPhone 7 Plus. Which is to say, they'll get there eventually.

• @markgurman Mark Gurman on x

  iPhone 13, not 12S.

• @halidecamera Halide on x

  That's a bigger wide angle sensor in iPhone 13. https://twitter.com/...

• @thetechchap @thetechchap on x

  iPhone 13 thoughts: - Feels more like a 12s upgrade - Smaller notch, still a notch. - 10-120hz on Pro models FINALLY - No Pro Max only features? - 1.5hr - 2.5hr longer battery = woop! - Cinematic mode looks cool, will never use. - No price increase! Which one do you want? https:/…

• @superscientific Danny Winget on x

  Automatic rack focus on Cinematic Mode? This might be awesome. Shoots in Dolby Vision and I can see this being useful for creators who use their iPhones as their main camera. #appleevent https://twitter.com/...

• @benbajarin Ben Bajarin on x

  Lots of solid products but iPhone 13 and iPad mini are going to sell like hotcakes.

• @heatherkelly Heather Kelly on x

  “These are the best iPhones we've ever created” said the nice man every single year, in the same voice, in the same place, possibly the same pants.

• @jonyiveparody @jonyiveparody on x

  Smaller notch. Can't innovate anymore, my ass! #AppleEvent

• @chrismaddern Chris Maddern on x

  This was the most boring #AppleEvent since the iPhone 6S in 2015. Truly boring and incremental.

• @richardlai Richard Lai on x

  By the way, the iPhone 13 series' cinematic mode video capture is limited to 1080p at 30fps only. https://twitter.com/...

• @snazzyq Quinn Nelson on x

  Please enjoy getting 4K ProRes off your new iPhone using AirDrop or USB 2.0 via Lightning. 🤦‍♂️

• @joshuatopolsky Joshua Topolsky on x

  What I have learned is big time movie directors without real cameras make movies that look like shit

• @techaltar @techaltar on x

  Is Apple keeping the 12mp sensors on the iPhones because, unlike all other phone makers, they actually prioritize video, not just photos, and video is harder to do well on a sensor with tons of pixels and pixel binning?

• @ow @ow on x

  The iPhone's ability to record video with a depth map and change the focus *after the fact* is wild - it's what the Light camera wanted to do years ago but never really went anywhere https://twitter.com/...

• @sandofsky Ben Sandofsky on x

  Imagine shooting an iPhone 13 promo with a dude mounting his phone on a motorcycle right before Apple announces, “Don't mount your iPhone to a motorcycle.” https://twitter.com/...

• @benedictevans Benedict Evans on x

  Cameras are still the one place where you can really see a difference in a new high-end smartphone each year, between the hardware and the computational photography. Night mode, depth of field, macro...

• @sdw Sebastiaan de With on x

  Yeah, I do not think anyone is quite realizing what an insane engineering challenge this is. Kudos to the teams at Apple that got this out the door. https://twitter.com/...

• @saschasegan Sascha Segan on x

  Apple does a pastiche of Knives Out 2, which I'm pretty sure is still in reshoots. Pretty ... sure. #AppleEvent https://twitter.com/...

• @twostraws Paul Hudson on x

  Apple: “15.8 trillion neural engine operations! Pilates classes! Super clever A15 CPU stuff!” World: “THE DOG IS INNOCENT!” #AppleEvent

• @captain2phones Michael Fisher on x

  Lots of new camera capabilities added to iPhone 13 Pro. iPhone is already my go-to when it comes to run-and-gun B-roll filming, and with features like these, Apple is just gonna run away with it unless an Android manufacturer starts taking mobile video as seriously. https://twitt…

• @danielpunkass Daniel Jalkut on x

  Kind of awkward with the warning last week that motorcycle engines can screw up iPhone cameras. #AppleEvent

• @rdrv3 David Ruddock on x

  I poke fun at Apple for how carefully produced their camera samples are, and that poking is well-earned. It doesn't change the fact that, straight out of the camera, the iPhone still owns the mobile video quality wars. Not even close.

• @neilcybart Neil Cybart on x

  Apple: You will reimagine cinema with the new iPhone 13 Pro. Me: Does the iPhone 13 Pro get a 5-year old and 3-year old to smile while standing next to each other?

• @marcoarment Marco Arment on x

  Holy shit, these Pro cameras.

• @tmartn @tmartn on x

  The new camera system on the iPhone 13 Pro and Pro Max is the biggest improvement ever! https://twitter.com/...

• @avi_grant2000 Avi Grant on x

  @sdw That cinematic mode is absolutely incredible

• @mkbhd Marques Brownlee on x

  The iPhone 13 Pro shoots 4K 30fps ProRes video....... unless you get a 128GB phone, which is limited to 1080p 🙃 https://twitter.com/...

• @panzer @panzer on x

  Apple: iPhone may be negatively affected by putting it on a motorcycle. Also Apple: WE DINT SAY ANYTHING ABOUT SCOOTERS DID WE. #scootergang https://twitter.com/...

• @sdw Sebastiaan de With on x

  Wow, this new iPhone 13 Pro camera array sounds absolutely insane. 3x telephoto for a 77mm full-frame equivalent macro-capable 13mm ultrawide lens with autofocus an EVEN LARGER 26mm wide angle camera #AppleEvent https://twitter.com/...

• @jordyjourno Jordan Hogan on x

  Just got a little time to catch up on the #AppleEvent. Nice to see the camera is getting an upgrade with portrait mode video and macro capabilities on the iPhone 13 Pro Read more about the new phones here - https://www.apple.com/...

• @asymco Horace Dediu on x

  iPhone 13 Pro Max 1TB pricing is $1599. Get the blue one.

• @samsungmobileus @samsungmobileus on x

  We've been refreshing at 120Hz for a while now...

• @nycjim Jim Roberts on x

  This went largely unmentioned yesterday, but the new Apple iPhone 13's are heavier and thicker than the iPhone 12's ... and your old case likely won't fit it. https://www.macrumors.com/... https://twitter.com/...

• @jeffnolan Jeff Nolan on x

  I'm going to upgrade from my 11 pro max to a 13 pro. But I have to say, it's just a “procedural every other model upgrade” and I'm not that excited about it. The phone is all specs and a better camera. It's incrementalism, nothing new to get excited about. https://twitter.com/...

• @captain2phones Michael Fisher on x

  Anyway. Happy to cover the Apple stuff as usual ... but I genuinely can't remember the last time an iPhone - not its camera - truly wowed me. These days it's companies like Samsung (and to a lesser extent, Motorola) that really make me feel like I'm living in the future. https://…

• @michaelsteeber Michael Steeber on x

  The 1TB iPhone 13 Pro has 250 times the storage capacity of the original iPhone. Remember when 64GB came along and felt impossible to fill? #AppleEvent https://twitter.com/...

• @neilcybart Neil Cybart on x

  I like Apple's strategy of announcing the iPhone 13 as if it's the only flagship and then only afterwards do they say “Oh, you want something better? Here's the iPhone 13 Pro.” (Apple has done the same in previous years.)

• @snazzyq Quinn Nelson on x

  “iPhone 13 Pro features our most pro design.” They said that.

• @reneritchie Rene Ritchie on x

  Narrator: “Because you were willing to settle for lower res, brightness/color issues, and sold so few premium handsets your LTPO OLED process was easily able to meet demand, but wasn't anywhere close to meeting demand for even iPhone Pro orders, delaying ProMotion to 2021.” https…

• @reneritchie Rene Ritchie on x

  Apple is stressing that their 120Hz is consistent across lighting conditions, content types, and color management — because that's not common with earlier HFR displays

• @tldtoday @tldtoday on x

  the yearly Android user makes fun of new iPhone starter pack https://twitter.com/...

• @thurrott Paul Thurrott on x

  6x optical zoom range is literally BS. It has 3x optical zoom.

• @harrymccracken Harry McCracken on x

  And to think that Steve Jobs didn't even mention being a camera as one of the three defining features of the 2007 iPhone. https://twitter.com/...

• @munster_gene Gene Munster on x

  iPhone 13 Pro camera is mind blowing. Pricing is unchanged from last year. Adding 1TB storage option, which carries about 85% gross margin.

• @mgsiegler M.G. Siegler on x

  Making the massive camera bump the focal point of the iPhone 13 Pro intro video is a CHOICE. #AppleEvent

• @marcoarment Marco Arment on x

  No differences between Pro and Pro Max this year except screen/battery size?

• @mims Christopher Mims on x

  apple just announced their new phones have “Super Retina XDR with ProMotion” how infrequently do you have to leave the apple thought bubble to think that is a good name for anything ever https://www.wsj.com/...

• @markgurman Mark Gurman on x

  The 13 Pro Max is slighter thicker than the 12 Pro Max, coming in at 7.7mm versus 7.4mm. New models also have dual eSIM support, 5 core instead of 4 core GPU.

• @mrinaldesai Mrinal Desai on x

  Can't wait for more privacy baked in by auto blurring of naked subjects for iPhone 14 ... the world will thank you Tim. I recommend calling it “Off Stage” #AppleEvent

• @kevinctofel Kevin C. Tofel on x

  Think I'll be sticking with my iPhone 12. 15 billion transistors in the 13 sounds nice but I can get by with as few at 10 or 11 billion. https://www.apple.com/...

• @brianroemmele Brian Roemmele on x

  Consider the entire world computing power in 1969 was 66,700 million operations per second. Just a single Apple A15 is 15.8 trillion operations per second. This is how far we have processing power has moved in about half a century. https://twitter.com/... https://twitter.com/...

• @dylan522p Dylan Patel on x

  Apple's CPU team is struggling and delivered no CPU gains for the 1st time ever! The next major core architecture was likely delayed due to personnel overturn from Nuvia exodus With a new exodus to Rivos and stronger competition, future doesn't look bright https://semianalysis.su…

• @adamnash Adam Nash on x

  The Apple A15 Bionic chip is just amazing. 15 billion transistors at 5nm. 15.8 trillion operations per second. During my 1st internship (@NASA) we were working on scaling software to take advantage of a future w/ 1 teraflop supercomputers... now you have 15x that in a phone. 😳 ht…

• @brianroemmele Brian Roemmele on x

  Meet the Apple A15. 15.8 trillion operations per second. The computing power of the entire NASA Apollo 11 Moon Mission in 15 seconds. https://twitter.com/...

• @benedictevans Benedict Evans on x

  Transistors in the iPhone 13 SoC: 15bn Transistors in all the CPUs in all the Macs sold in 1984: ~25bn.

• @zhugeex Daniel Ahmad on x

  Apple silicon continues to be the most impressive aspect of these events, not just because of what it can enable in existing products, but because it can help Apple become a leader in new product categories. https://twitter.com/...

• @bengeskin Ben Geskin on x

  iPhone 13 Cinematic Mode 😍🔥 Wow

• @benwood Ben Wood on x

  People will be pleased Apple has resisted the temptation to bump up prices which it could have easily attributed to rising component costs. It's even increased the entry-level memory configuration on several products, including the iPhone 13, iPhone 13 mini and iPad #AppleEvent h…

• @lukemiani Luke Miani on x

  HEADS UP: Cinematic mode on iPhone 13/Pro is limited to 1080p 30fps 👎 ProRes can only shoot in 1080p on 13 Pro & Max if you have 128gb, you need 256+ for 4K 👎

• @sdw Sebastiaan de With on x

  (this vibrates the iPhone camera to death) https://twitter.com/...

• @travon Travon Free on x

  IPhone 13 cinematic mode is 🔥🔥. It's really dope to see how much they think about expanding access to filmmaking to people who can't buy expensive equipment or go to film school. #AppleEvent

• @adamhlavac Adam Hlaváč on x

  I don't know how I feel about “cinematic mode.” Conceptually cool, but I feel like these tools can sometimes take away the art of why. 🤷‍♂️ #AppleEvent

• @andyyto Andy To on x

  iPhone 13 Pro's cinematic mode got me super hyped. Also these scenes go crazy #AppleEvent https://twitter.com/...

• @mattihaapoja Matti Haapoja on x

  Cinematic mode??? Shallow depth of field for video finally???? Yesssss 🙌🏻

• @tomcoates Tom Coates on x

  Hang on - did I hear that right? Can you change focus later in cinematic mode? Because that genuinely *is* impressive if true.

• @kenbolido Ken on x

  WAIT YOU CAN CHANCE FOCUS AFTER YOU SHOT IT THEY GLOSSED OVER THAT FOR SO LONG IN CINEMATIC MODE WTF THATS THE BEST PART #AppleEvent

• @gk3 George Kedenburg III on x

  very clever of cinematic mode to use the ultrawide camera in the background as a way to predict when the subject will cross into the normal camera's frame

• @stalman Tyler Stalman on x

  Do you think cinematic mode changes the way auto exposure works as well? https://twitter.com/...

• @ihnatko Andy Ihnatko on x

  “Cinematic Mode” looks super cool but it could become the Star Wipe of amateur video production. Enter cautiously.

• @tysonhutchins_ Tyson Hutchins on x

  Pumped to try “cinematic mode” Have always been a believer that the best camera is the one you have, and for me, that's always my iPhone. (plus... who doesn't love that sweet sweet bokeh) https://twitter.com/...

• @impatrickt Patrick Tomasso on x

  Without cinematic mode I wouldn't bother upgrading from a 12 Pro Max this year. They always add one little thing I can't resist. I'm excited to try the new iPad Mini as well. Apple Watch S7 - pass. Old ass iPad bezel - pass See you in debt! #AppleEvent https://twitter.com/...

• @jorgebarraganla Jorge Barragan on x

  Wow!! Apple brings Cinematic Mode to the iPhone 13 for shooting video. It anticipates when a subject is about to enter the frame, changes focus when a subject turns away from the camera, and you can tap to easily shift the focus. 🤯😍 #AppleEvent https://twitter.com/...

• @mkbhd Marques Brownlee on x

  New iPhone video feature: Cinematic mode with focus racking Interestingly, the demo on stage... wasn't very good? It hunted? Hm.....

• @jollyroger Roger Chang on x

  Yeah Apple I think cinema mode is cool but I think you're pushing it on the cinematic aspect of the iPhone 13's camera. The field of view is too wide on all the lenses for tights and close-ups. #AppleEvent