Facebook VP Andrew Bosworth shares chart that shows the Trump campaign paid slightly higher CPM prices compared to Clinton in 2016 election, disputing reports
in a way. See update. http://www.washingtonpost.com/ ... Sarah Frier / @sarahfrier : I'm told this data is only counting paid reach, not organic. So the ads could have spread further (and by that measure gotten cheaper) for either campaign based on how FB users reacted to them https://twitter.com/... Boz / @boztank : After some discussion we've decided to share the CPM comparison on Trump campaign ads vs. Clinton campaign ads. This chart shows that during general election period, Trump campaign paid slightly higher CPM prices on most days rather than lower as has been reported. http://twitter.com/... Jason Kint / @jason_kint : I find it crazy press is allowing Boz to be the spin for Facebook. Demand an actual spokesperson or Sandberg if you're going to allow them to refute something. How do you even hold him accountable? He's now in the AR department. http://twitter.com/... Antonio García Mtez / @antoniogm : National averages won't tell the tale on a very complicated story. This needs to be broken out my market, action type, etc. to make any sense at all. Boz / @boztank : Prices depend on factors like size of audience and campaign objective. These campaigns had different strategies. Given the recent discussion about pricing we're putting this out to clear up any confusion. See also Mediagazer