Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch
Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch
Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 …
Source: OpenAI targets ~$60 per 1,000 views for ChatGPT ads, on par with live NFL broadcasts and above Meta's sub-$20 CPM, while offering little conversion data
Source: OpenAI targets ~$60 per 1,000 views for ChatGPT ads, on par with live NFL broadcasts and above Meta's sub-$20 CPM, while offering little conversion data
In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video programs like the NFL …See also Mediagazer
Post, a Twitter alternative that pays publishers via microtransactions, launches in public beta and says outlets get an average $25 CPM for a paywalled article
Post, a Twitter alternative of sorts that's rethinking how publishers should engage with social media — and how they should monetize … Mastodon: @atomicpoet@mastodon.social . Tweets: @jeffnolan and @b...
Pathmatics: over a third of Twitter's top 100 clients, including Mars and Jeep, as well as 14 of the top 50, haven't advertised on Twitter in the past two weeks
all in the name of some grade-school version of free speech — enables amplification of hate, incitement, the old twitter cesspool. Seth Abramson / @sethabramson : (MORE) Musk cannot afford to lose mor...
Sources: Netflix seeks to charge brands a CPM of about $65 on its ad-supported tier, more than most other services, with an annual $20M brand spending cap
Suzanne Vranica / Wall Street Journal :
YouTube is finally letting creators know exactly how they're making money on YouTube, using a metric called RPM that shows total revenue, after YouTube's cut
Julia Alexander / The Verge : Tweets: @loudmouthjulia and @backlon Tweets: Julia Alexander / @loudmouthjulia : This could be really cool! Creators have relied on CPM metrics for years to see how much...
Gupta Media: Facebook's worldwide CPM hit an all-time low of $1.95 on Tuesday; the average US CPM has remained below $3 since March 22, its lowest in two years
a disaster for the publishing industry. Prices for ads on Facebook & Instagram are down by more than 50% in the last month. https://twitter.com/... Ashkan Karbasfrooshan / @ashkan : Near-term impact o...
Facebook VP Andrew Bosworth shares chart that shows the Trump campaign paid slightly higher CPM prices compared to Clinton in 2016 election, disputing reports
in a way. See update. http://www.washingtonpost.com/ ... Sarah Frier / @sarahfrier : I'm told this data is only counting paid reach, not organic. So the ads could have spread further (and by that meas...