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Chronicles

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Twitter says Twitter for Mac will no longer be available for download starting today, will end support for it in 30 days

The company will no longer support the client after 30 days  —  Twitter's erratic support for its dedicated desktop Mac application is coming to an end …

The Verge Nick Statt

Context & Ripple Effects

The shutdown closes a loop opened in October 2015, when Twitter previewed a redesigned Twitter for Mac client it promised to launch 'in the coming months' — a refresh that never materialized into sustained investment. It also follows a familiar script: a year earlier the company shut down its iOS and desktop Dashboard app, another first-party surface retired rather than maintained.

The move leaves Mac users with the web client and whatever third-party apps survive Twitter's API terms — terms that within months would force Twitterrific to strip notifications and live streaming for new customers. Seen against the later TweetDeck for Mac removal notice in 2022, this is one step in a long consolidation of Twitter's desktop experience onto its own web properties.

First-order effects

  • Mac users lose the only first-party native client: downloads end immediately and support lapses in 30 days, pushing them to twitter.com or paid third-party clients like Twitterrific.
  • Twitter sheds maintenance burden for a codebase it had left effectively unrefreshed since the 2015 redesign preview stalled.

Second-order effects

  • Third-party macOS developers become the default desktop experience for power users just as API tightening begins constraining what their apps can do — Twitterrific's removal of notifications and streaming for new customers shows the squeeze arriving months later.
  • Consolidating usage on first-party surfaces concentrates Twitter's control over the desktop timeline, setting up the eventual retirement of TweetDeck for Mac four years on.

Third-order effects

  • If the pattern holds, native desktop clients give way entirely to browser-based first-party clients, letting the platform change APIs, ads, and ranking without shipping per-OS updates — at the cost of ceding the desktop experience to whoever still holds API access.
  • A shrinking sanctioned-client ecosystem narrows the surface where independent tools can read the firehose, foreshadowing the tighter platform-control posture visible in later link-deprioritization and algorithm policies.

The trend: Twitter has spent years retiring native desktop clients in favor of its own web experience, trading user-facing polish for centralized control of the client surface.

Discussion

  • @rosyna Rosyna Keller on x
    Context: Twitter posted a profit for the *first* time last quarter and Twitter for Mac doesn't support ads or other revenue generating features unlike all the other “platforms” that Twitter actively supports. http://twitter.com/...
  • @vanschneider @vanschneider on x
    This is actually a great way of forcing yourself to use Twitter less. I got rid of the app months ago and found myself using Twitter less and it made me happier as a result. Why Twitter would want this too is a different question. http://twitter.com/...
  • @rjonesy Ryan Jones on x
    Twitter for Mac. pic.twitter.com/JxXRHy5NXd
  • @twittersupport Twitter Support on x
    We're focusing our efforts on a great Twitter experience that's consistent across platforms. So, starting today the Twitter for Mac app will no longer be available for download, and in 30 days will no longer be supported.
  • @dcuthbert Daniel Cuthbert on x
    We too are struggling to find talented Mac platform developers so have killed off the stuff we suck at. Hey look at this webpage instead.. http://twitter.com/...
  • @dannysullivan Danny Sullivan on x
    The problem is that the full experience on the web isn't as good as what Twitter for Mac did wonderfully — stream tweets without needing to constantly refresh. TweetDeck not as good in that it lacks engagement stats. Oh well. http://twitter.com/...
  • @rachelandrew Rachel Andrew on x
    Destroy the ecosystem for third party client, then kill their own Mac App. WTF Twitter? http://twitter.com/...
  • @davepell Dave Pell on x
    Me and a couple freelancers who put in a handful of hours a month manage a newsletter, a site, and a killer app for iOS. Twitter has thousands of full-time employees and can't manage a Mac app? http://twitter.com/...
  • @craigmod Craig Mod on x
    Twitter's native macOS app was so good when first acquired — fast, smart, fun, quirky but consistent. It was a perfect app that made an imperfect service palatable for years. Then they switched codebases. “Rewrote” it, but really erased every bit of polish that made it a joy. htt…
  • @hellbox Martin McClellan on x
    The Mac App was the easiest way to be logged into multiple accounts at once, something the website doesn't offer. I still use it, and am going to miss it when it's gone. http://twitter.com/...
  • @twittersupport Twitter Support on x
    For the full Twitter experience on Mac, visit Twitter on web. http://twitter.com/
  • @jthomasgriffin Thomas Griffin on x
    It is mind blowing how Twitter appears to know so little about its core audience and value proposition.. or user experience. http://twitter.com/...
  • @harshilshah1910 Harshil Shah on x
    I feel like this isn't a thing you'd do if you were soon gonna put out a cross platform app that works on iOS and macOS http://twitter.com/...
  • @fredbenenson @fredbenenson on x
    back in my day we had to load tweets using a custom application that you'd download and then the company forgot about it and then remembered it and then forgot about it and then remembered it and then forgot about it and then remembered it and then forgot about it and then rememb…
  • @chockenberry Craig Hockenberry on x
    To celebrate, we just lowered the price of Twitterrific for Mac from $19.99 to $7.99. http://twitterrific.com/mac http://twitter.com/...
  • @gruber John Gruber on x
    It's unbelievable how great a native Mac native client Twitter had when they acquired Tweetie. Just unreal what they pissed way in favor of a shitty web interface. https://twitter.com/...
  • @stroughtonsmith Steve Troughton-Smith on x
    The Mac losing an app as fundamental to today's society as Twitter is exactly why macOS needs ‘Marzipan’; without a shared app platform, the app ecosystem is going to leave the Mac behind — get used to web apps