Meta unveils the $399+ Oakley Meta HSTN glasses, with Meta AI and the features of its Ray-Ban models, plus 3K video recording and double the battery life
Oakley's Meta smart glasses actually look better than the Ray-Bans, and they bring massive upgrades Steve Vegvari / iPhone in Canada : Oakley Meta HSTN Smart Glasses Launching July 11 in Canada Jay Bonggolto / Android Central : Oakley and Meta's new smart glasses are built for athletes, and they look insane Bluesky: Karl Bode / @karlbode.com : zuckerberg so desperately wants to be an interesting person but somehow all the money in the world can't make it so — there's a certain sad beauty in it @hypervisible : Contracts with 👮♂️ coming soon. What, you thought integrating face surveillance was for when you forgot a coworker's name? [embedded post] Threads: Mark Zuckerberg / @zuck : New @oakleymeta glasses otw, now built for action. Let's go 💪 Vjeran Pavic / @vjeranp : Oakley's Meta glasses looked so much better before executives started dropping their selfies Mark Guim / @markguim : Already have the rayban meta but this new one shoots 3K (vs 1080p) and is water resistant. Will definitely be upgrading Yuka Ohishi / @0oyukao0 : hmmm Oakley Meta was not the design I was imagining, and I know for sure it DOES NOT work well with Asian faces lol (maybe that's why there are zero Asian models in the ads???? 😭) BUT I love that it's IP4 rated water resistant, and has 12MP camera that can take 3K video! 👀 https://www.meta.com/... Dwight Silverman / @dsilverman : I've been intrigued by Meta's smart glasses (even though a personal demo of them by a traveling Meta rep left me feeling like they weren't reliable enough for me to buy), but I am very concerned about giving the company even more real-time data from my life. @meta has not shown me they can be trusted with it. … Instagram: Meta : Introducing Oakley Meta HSTN Performance AI glasses. Pre-order our first product starting July 11-get notified via link in bio. Mark Zuckerberg : New @oakleymeta glasses otw! Excited to collab with another iconic brand like Oakley. The future of performance AI glasses 🔥 X: Boz / @boztank : Ray-Ban Meta glasses created a breakthrough category of stylish and useful AI glasses and we're expanding this further with another heavyweight icon: Oakley Meta. Oakley is no stranger to innovating and pushing boundaries and we're excited to unlock a new category of performance [video] Joel Kaplan / @joel_kaplan : Incredibly excited about our new performance glasses, @oakleymeta - new style, improved features and breakthrough technology. 🔥 Trung Phan / @trungtphan : Meta's new athletic focussed sunglasses with Oakley look reasonable at $399. But there is no reason someone should ever be wearing these while playing hoops. [video] Robert Scoble / @scobleizer : Better than the Raybans but no display so the Holodeck is still not here. @realitylabs : Introducing Oakley Meta Glasses: Amplifying Human Potential https://www.meta.com/... [image] David Heaney / @heaney555 : @Prashant_1722 @Scobleizer As our article explains, Oakley Meta HSTN has the same IPX4 rating as Ray-Ban Meta. There's no rating difference there. David Heaney / @heaney555 : UPDATE: Gurman now says that the centered camera model will be coming later this year, in a separate Oakley Meta Sphera glasses product. Basel Sabbagh / @basel_sabbagh : Introducing the Oakley Meta Glasses. These AI smart glasses give you a lot more battery capacity, 3K video recording, IPX4 water resistance, and of course Meta AI anywhere anytime. @dilmerv : Big news Everyone! 👋👓 Oakley Meta glasses just announced! This is a new category of performance AI glasses, perfect for training, competitions, or everyday use. Crazy story, I grew up with this brand when I was living in South America, close to the ocean. It's great to see [video] @instagram : 🔥 @KMbappe + Oakley Meta = a game-changing duo 🕶️ [video] Paul Tassi / @paultassi : Yelling “CLIP THAT” at my Meta glasses AI as I walk around like a psychopath Julia Alexander / @loudmouthjulia : This is a company that recently went to Paris Fashion Week and gave anyone and everyone a pair of glasses because high-end influence eventually trickles down to everyday wear. Sports is in the same bucket. Think easier video capture + easy highlights upload to Instagram. @oakley : Introducing Oakley Meta HSTN Performance AI glasses. Capture highlights, listen to music, and change the game with @Meta AI. Chapter 1 is here and it's just the beginning. Pre-order starts July 11. Get notified: https://www.oakley.com/... [video] @metanewsroom : The new Meta Oakley performance AI glasses combine bold @oakley style + @Meta industry-leading tech to transform how you track your stats, share your athletic wins (on and off the field) and more. https://about.fb.com/... Julia Alexander / @loudmouthjulia : Wrote recently about Meta + Oakley, and Meta's potential in sports media (NOT distribution) because of the marketing opportunity for its glasses business (a growth investment for the company), it's ability to showcase genAI capabilities to advertisers on the B2B side, and more. [image] Obsolete Sony / @obsoletesony : @tomwarren We need the Over The Top™ back immediately [image] Parker Ortolani / @parkerortolani : the problem is that I don't want to buy another pair of smart glasses until I can get one with a screen Mark Gurman / @markgurman : The Meta Ray-Bans were supposed to be Meta's last non-AR/display glasses. Then they got popular. Now Meta is going upmarket and rolling out Oakley smart glasses. Details here https://www.bloomberg.com/... Tom Warren / @tomwarren : Meta just announced Oakley smart glasses. They start at $399, and they'll be available later this summer https://www.theverge.com/... [image] David Heaney / @heaney555 : Gurman was wrong about the Oakley Meta glasses; the camera is not in the center. But they have double the battery life, and capture 3K video. Essentially a higher-end version of the Ray-Bans. Joanna Stern / @joannastern : Meta RayBan fangirl analysis of new Meta Oakleys: Cool for people who want this look (I don't) but I DO WANT the IPX4 water resistance AND the better camera resolution. Please bring to RayBan style, Meta! More details from Meta here: https://www.meta.com/... [image] LinkedIn: Isaura M. : Thrilled to see this incredible work come to life at Meta. Can't wait to see how it shapes our collaborations with sports partners. — https://lnkd.in/... Colan Sewell : We're thrilled to introduce the Oakley Meta Glasses, a groundbreaking new category of performance AI glasses! 🌟 — https://lnkd.in/... … Johnny Restrepo : We just announced our latest brand partnership with EssilorLuxottica and it is 🔥🔥🔥! — We might need a new emoji 😎 … Marina Petrovic : 🚀 Exciting News from Meta + Oakley! — Today, Meta and Oakley unveiled Oakley Meta HSTN—a new generation of AI-powered performance glasses built … Brijesh Bhatia : Excited to announce Oakley Meta glasses, a brand new category of Performance AI glasses. Some brilliant work from the team at breakneck speed! … Facebook: Mark Zuckerberg : New Oakley Meta glasses otw! Excited to collab with another iconic brand like Oakley. … Forums: Hacker News : Meta announces Oakley smart glasses r/technology : Meta announces Oakley smart glasses r/RaybanMeta : Introducing Oakley Meta Glasses: Amplifying Human Potential | Meta Quest Blog
Context & Ripple Effects
This launch turns the previously reported Oakley-focused athlete glasses plan into a priced product, extending Meta and EssilorLuxottica’s smart-glasses lineup beyond the Ray-Ban aesthetic. It also carries forward software capabilities introduced through new Ray-Ban live AI and translation features into a performance-oriented device.
The significance is less a move toward full AR than a broader distribution play for AI-enabled cameras and audio in familiar eyewear formats. Meta’s earlier Orion AR prototype remains a distinct, more technically ambitious track.
First-order effects
- Meta and EssilorLuxottica gain a $399 entry in performance eyewear, pairing Meta AI with 3K recording, IPX4 water resistance, and roughly twice the Ray-Ban Meta battery life.
- Buyers seeking sport-oriented smart glasses can choose a device designed around longer use and video capture rather than the Ray-Ban line’s fashion-first positioning.
Second-order effects
- The Oakley model creates clearer product segmentation for the partners: feature and endurance upgrades can support a higher price tier without replacing the existing Ray-Ban range.
- Rival wearable makers now face a more concrete benchmark for combining recognizable eyewear branding, on-device form factor, AI features, video quality, and battery life in an athletic product.
Third-order effects
- If specialized models continue to follow the general-purpose Ray-Ban line, smart glasses may develop like other consumer-device categories: a shared software platform distributed through distinct fashion and activity segments.
- More pervasive camera-and-AI eyewear would keep scrutiny focused on acceptable recording and public-use behavior, making product safeguards and platform enforcement part of category adoption rather than a peripheral issue.
The trend: This is one step in the shift from standalone AI gadgets toward branded, category-specific wearables that use familiar consumer products as AI distribution channels.