A look at the growing importance of ads for video streaming services, as Antenna says that 56% of new subscribers chose the cheaper ad-supported tier in Q1 2024
Great piece from the The New York Times. — #streamiing — #ott … Christian Grece : From the NYT: — Netflix rose to streaming dominance in part by luring customers to an ad-free experience. Amazon Prime Video, Disney+ and HBO Max followed that lead. … See also Mediagazer
“Remember when Netflix thought they were above all this?” he said. “They came in, they destroyed commercial television. And now, guess what they want to sell you. Commercials. On television.” https://www.nytimes.com/...
Ad-supported streaming is having a moment (and not just because of Upfronts). Antenna found that in Q4'23, 51% of Gross Adds were ad-supported; that share increased to 56% in Q1'24. But consumer openness to advertising varies significantly by service... https://www.antenna.live/.…