A look at the growing importance of ads for video streaming services, as Antenna says that 56% of new subscribers chose the cheaper ad-supported tier in Q1 2024
Great piece from the The New York Times. — #streamiing — #ott … Christian Grece : From the NYT: — Netflix rose to streaming dominance in part by luring customers to an ad-free experience. Amazo...
Antenna: 6.3% of US customers cancelled major streaming services in November 2023, up from 5.1% YoY; 24% canceled three or more services over the past two years
Ballots, courts collide for Trump Tim Peterson / Digiday : Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024 Om Malik / On my Om : Canceled Streams — Su...
Antenna: Netflix gained more US subscribers from May 25 to May 28, after its password-sharing crackdown began, than in any other four days since at least 2019
here's what happened 24/7 Wall St. : Netflix Saw as Much as 100,000 Daily Sign-Ups Post Password-Sharing Ban James Lee Taylor / Sammy Fans : Netflix sees subscribers spike in the US, courtesy of new p...
Antenna: Netflix got more new US subscriptions May 25 to May 28, after its password-sharing crackdown began, than in any four-day period since at least 2019
Shortly after change, company had highest rate of sign-ups since Antenna began tracking data in 2019