Discussion

• @heaney_555 David Heaney on threads

  This is huge.  Most analysis of Vision Pro so far has focused on consumers, but Apple has silently taken the enterprise AR market by storm.  See the article for example use cases, including footage.

• @realphilgold.bsky.social @realphilgold.bsky.social on bluesky

  we'll never know why apple wasted so much money on the vision pro.  [embedded post]

• @whopio Whop on x

  @TrendSpider Tim Cook making us forget about the Vision Pro [image]

• @fjeronimo Francisco Jeronimo on x

  “We couldn't be more excited about the spatial computing opportunity in enterprise.” An interesting shift in the messaging about the Apple Vision Pro from a consumer product to an enterprise product. Indeed, that's where the opportunity is for the MX device [image]

• @markgurman Mark Gurman on x

  This could mean like 2-3 headsets per company, to be clear.

• @neilcybart Neil Cybart on x

  Tim Cook: I'm hearing so many enterprise use cases for Apple Vision Pro. Similar to how the Mac is used - people are using Vision Pro for everything. Our focus is to get more apps and enterprises engaged. Off to a good start.

• @thetranscript_ @thetranscript_ on x

  $AAPL CEO @tim_cook on the Apple Vision Pro “It's also great to see the enthusiasm from the enterprise market, For example, more than half of the Fortune 100 Companies have already bought Apple Vision Pro units & are exploring innovative ways to use it to do things that weren't..…

• @munster_gene Gene Munster on x

  VisionPro Cooks says he is “thrilled” with enterprise testing of VisionPro". My take: Apple is committed to building VisionPro into a cornerstone product. That said it's going to be a long time before this becomes a consumer product.

• @uploadvr @uploadvr on x

  More than 50% of Fortune 100 companies have bought at least one Apple Vision Pro, Tim Cook just officially announced: https://www.uploadvr.com/...

• @neilcybart Neil Cybart on x

  Tim Cook talking Apple Vision Pro. Mentions consumers reliving memories and receiving a movie theater experience. Then mentioned enterprise, saying half of Fortune 100 companies have purchased Vision Pro units.

• @fjeronimo Francisco Jeronimo on x

  According to @tim_cook, @Apple CEO, enterprises are using the #AppleVisionPro for: 📌field service 📌training 📌healthcare - preparing a doctor for pre-op surgery or advanced imaging 📌command and control centres [image]

• @xpangler Todd Spangler on x

  On the call, Apple CEO Tim Cook didn't speak to how well the $3,500 Vision Pro headset has sold since it began shipping in Feb except to say he was “thrilled” to see enterprises purchasing the device to develop new applications https://variety.com/...

• @supbagholder @supbagholder on x

  Apple seems very enthusiastic about Vision Pro in the enterprise sector... they've hinted at enterprise use cases and interest 3 or 4 times during the call. In contrast, there was barely any mention of excitement from consumers about Vision Pro.

• @t3mporarybl1p @t3mporarybl1p on x

  Transation: This will be spun off into enterprise faster than you can say “consumer flop”.

• @sadlyitsbradley Brad Lynch on x

  Apple has announced that half of the Fortune 100 companies have purchased Vision Pros from them thus far (In their quarterly earnings call)

• @alex4d @alex4d on x

  Odd that Apple's focus wasn't to get more folks interested in #AppleVisionPro Memories and Immersive video - by sharing production methods and post-production workflows in late 2023. Given that 360° video makers knew how to direct people's view in a sphere eight years ago.

• @jimcramer Jim Cramer on x

  Go back to Jensen Huang's keynote where he talked about using the Omniverse with the VisionPro and you will know how big this thing can be for Apple! Enough with the dead ones on Ebay!!

• @paterfamilias @paterfamilias on x

  And the high return and recycle rate was also amazing!

• @heaney555 David Heaney on x

  This is huge. Most analysis of Vision Pro so far has focused on consumers, but Apple has silently taken the enterprise AR market by storm. See the article for example use cases, including footage.