Discussion

• @mgsiegler M.G. Siegler on threads

  A legit “finally” (sadly)

• @joannastern Joanna Stern on threads

  A couple of thoughts on Apple's car cancelation: 1) I was actually really looking forward to what they were going to do in this space—and flipping my car over to charge it.  2) The carmakers vs. CarPlay.  Should be interesting to see where we go from here and if Apple makes a big…

• @benedictevans Benedict Evans on threads

  It was never clear to me what exactly Apple could do in cars.  It could make a nice EV, but that's not its business.  The place for Apple to create a new kind of experience is in autonomy, where you actually do need to change the interface and rethink what the car would be.  But …

• @hmltn Ian Hamilton on threads

  I'll keep repeating this quote from @zuck till enough people know it.  “It's 2017 and the biggest trend in transportation is that it's a lot easier to move bits around than atoms.” https://www.uploadvr.com/...

• @film_girl Christina Warren on threads

  Thank God.  This was an idea that never made any sense to me.  Why would you choose to go into a high-overhead/low-margin business when you literally print money right now? https://www.bloomberg.com/...

• @boztank Andrew Bosworth on threads

  The car could only charge via USB-C in Europe

• @moskov Dustin Moskovitz on threads

  Let's be real - consumer testing revealed drivers were unwilling to wear an additional battery clipped to their belt.

• @tomgara Tom Gara on threads

  Always thought it was weird the Apple car came with a giant external battery pack that you carried around in a separate trailer.  Makes sense given the other stuff they prioritized, but still.

• @lorakolodny Lora Kolodny on threads

  Apple car project is reportedly cancelled... by Kif Leswing @cnbc https://www.cnbc.com/... - I'll just say always thought this was more about talent retention and R&D than anything that may manifest into a product.  Now want to know what came out of this group and is used in othe…

• @parkert Parker Thompson on threads

  Goodbye Apple Transport Pro, we hardly knew ye.  All I wanted was a car that could be charged with a lightning cable.  Sadly that dream died today.

• @mossbergwalt Walt Mossberg on threads

  Honestly not surprised.  Massive competition makes margins too low.  And the product would be highly regulated, which Apple hates.

• @martinsfp @martinsfp on threads

  Sign of the times: Apple cancels its electric car project to focus on generative AI

• @willoremus Will Oremus on threads

  if true, this probably makes as good a milestone as any to mark the end of the wild 10-year period when the tech giants seemed to think they could conquer literally any industry they felt like conquering on a given day

• @crumbler Casey Newton on threads

  This project has seemed cursed from the start, but I always thought we would still see a nice car out of it eventually.  Wild that Apple is pulling the plug!

• @parismarx@mastodon.online Paris Marx on mastodon

  I hope this is the final nail in the coffin of the idea that self-driving cars will make any meaningful difference in transportation.  It was never true, but distracted so many people from real solutions for over a decade.  —  Having more money than sense, Apple threw billions at…

• @stroughtonsmith … Steve Troughton-Smith on mastodon

  @markgurman holy crap

• @marypcbuk.bsky.social Mary Branscombe on bluesky

  it's been a stop-start project stuck in traffic - as you'd expect in the bay area...  [embedded post]

• @elonmusk Elon Musk on x

  🫡 🚬

• @markgurman Mark Gurman on x

  BREAKING NEWS: Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. Some employees shifting to Generative AI teams. https://www.bloomberg.com/...

• @markgurman Mark Gurman on x

  The decision was finalized this month by Apple's top executives after the project reached a make-or-break point. The company spent years changing strategy in an effort to save the effort. The company is laying off some working on car hardware. Others moving to AI division.

• @carnage4life Dare Obasanjo on x

  Apple just told 2,000 employees of Project Titan, it's electric car project, that it's given up on competing with Tesla and they be pivoting to AI. I guess companies competing with Tesla is turning into a ZIRP similar to competing with Netflix. [image]

• @alistairj90 Alistair Charlton on x

  Your regular reminder that making cars is really rather difficult. Especially when aiming for Apple-like profit margins. Still, rather sad to finally see the end of Project Titan. I'm old enough to remember when Faraday Future was rumoured to be a front for the Apple car.

• @neilcybart Neil Cybart on x

  Multiple outlets reporting Apple will be winding down Project Titan. Realization that full autonomy was not right around the corner likely played a role. Selling $100K+ EVs that people drive & own doesn't change the industry enough. Here's me in 2022: https://www.aboveavalon.com/…

• @vadimyuryev Vadim Yuryev on x

  Over $100K pricetag + high interest rates + Tesla's insanely low EV pricing = canceled Apple Car project

• @greg16676935420 Greg on x

  BREAKING: Apple has cancelled plans to make a car after realizing it would require windows

• @scobleizer Robert Scoble on x

  Wild. Apple gives up on AI car.

• @mattrosoff Matt Rosoff on x

  Here's @sokane1 with a few new deets about the Apple Car Project Titan shutdown: Apple COO Jeff Williams and the vice president in charge of Titan, Kevin Lynch, announced the news to the team Tuesday in a short meeting that lasted about 12 minutes, and did not take questions

• @dmc_ryan Ryan McCaffrey on x

  Sorry to see Apple's Project Titan EV effort canceled. If anyone had the resources to bring something to market and the will and brand power to make it stick, it was them. Not to mention that they wouldn't have been held back by legacy ICE manufacturing. https://www.ign.com/...

• @mkbhd Marques Brownlee on x

  My take: Apple has realized they don't need to make a whole car to control the entire car software experience... car manufacturers are so bad at software that everyone just puts CarPlay on anyway ¯\_(ツ)_/¯

• @munster_gene Gene Munster on x

  $AAPL is killing Project Titian (reported by Bloomberg's Gurman) to focus on AI. I'm shocked. This ends almost a decade of investment into finding a way into a massive addressable market. While most investors were skeptical that Apple would actually coming out with a car, the...

• @benbajarin Ben Bajarin on x

  Apple's auto project was always a moonshot. Makes sense to move GenAI up in priority as that will yield more fruit over next 5-10 years than auto projects.

• @carnage4life Dare Obasanjo on x

  I keep saying Apple should delete the Siri code and replace it with a bunch of API calls to OpenAI's GPT service. I guess Apple is going to do the next best thing and build it in-house. https://www.bloomberg.com/...

• @vadimyuryev Vadim Yuryev on x

  You might not realize it... but behind closed doors, it was Tesla that killed the Apple Car.

• @joannastern Joanna Stern on x

  A couple of thoughts on Apple's car cancelation: 1) I was actually really looking forward to what they were going to do in this space—and flipping my car over to charge it.  2) The carmakers vs. CarPlay.  Should be interesting to see where we go from here and if Apple makes a big…

• @munster_gene Gene Munster on x

  This is a positive for $TSLA. I've long believed Apple was Tesla's biggest long-term US competitor.

• @tfadell Tony Fadell on x

  Apple doesn't have any real technology or UI advantage in autos (& TVs). That's why Apple doesn't make TVs (only AppleTV) & it's same reason it shouldn't make typical cars/EVs (iPhones + CarPlay is fine enough) https://www.bloomberg.com/...

• @munster_gene Gene Munster on x

  Generative AI for $AAPL will likely come in the form of personalized AI (previewed in June), something that Apple is uniquely positioned to capitalize on given their brand in privacy and security.

• @chris_j_paxton Chris Paxton on x

  Replacing project titan with generative AI - symptomatic of the lack of ambition at some big tech, and at how badly Apple missed the boat on AI. Also, gen AI and electric cars have basically nothing in common? What's the plan there? https://www.bloomberg.com/...

• @stevemoser Steve Moser on x

  Is Apple moving too slowly? Couldn't ship a car at peak self-driving car hype. At least they shipped the Vision Pro before the Metaverse hype has completely died down. What is the next project that Apple will ‘skate to wear the puck is going’ and will they ship before the hype...

• @getpeid Carl Pei on x

  Too bad, would have loved to see Apple's take on a car.

• @rachelmetz Rachel Metz on x

  Yesterday: you worked on regenerative braking Today: you work on generative AI Apple Cancels Work on Electric Car, Shifts Team to Generative AI https://www.bloomberg.com/...

• @divestech Dan Ives on x

  Apple has cancelled its decade-long effort to build an EV. The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers now all focused on AI at Apple which is the right move🍎

• @greengart Avi Greengart on x

  If full/safe autonomy isn't ready, a car simply makes no sense for Apple. There are better uses for Apple's executives' attention — the real limiting factor for a company with unlimited funds but a culture of focusing on a few products and doing them “right.”

• @mkbhd Marques Brownlee on x

  @markgurman I too am cancelling my internal car project

• @gartenberg Michael Gartenberg on x

  I have said since the first rumors this thing was an experiment and would never come to marker. Better CarPlay and other Apple integration was always the logical step for Apple. That said, I do expect some really cool Apple stuff coming forward did cars. https://www.engadget.com/…

• @munster_gene Gene Munster on x

  I was wrong on the Apple Car, and even more wrong on the Apple Television (killed in 2017).  Over the past three years, I'd put the odds at 50% that Apple Car would see the light of day.  Most investors put the odds at 10%.  Separately, before today's news, I had the odds at 90% …

• @classicii_mrmac Mr. Macintosh on x

  RIP Apple Car 2014-2024 🪦 The rumored Apple Car was one of most embarrassing projects in Apple's history. NO ONE WANTED AN APPLE CAR!!!!! Imagine if all the wasted billions of dollars was instead put into the Siri team!🤦‍♂️ [image]

• @linustech @linustech on x

  Apple realizing that cars have Windows [image]

• @hblodget Henry Blodget on x

  Yes, exactly. No need to actually be in the actual car business, which is radically different than Apple's core business.

• @alex @alex on x

  the lack of material movement in $TSLA after apple car killed off news is notable

• @stanphylcap @stanphylcap on x

  Funny that Apple killed this car because it realized that Level 4 autonomy is too far away for a consumer product, yet Musk keeps perpetuating that fraud at $TSLA, despite scores of video now showing that his “next level neuronet Version 12” is no better than Vs 8-11 preceding it

• @bzamayo Benjamin Mayo on x

  Finally, dealing with the Apple Car overhang cleans up the biggest unfinished business we know of, possibly paves the way for Cook to retire and pass the baton to someone afresh.

• @kantrowitz Alex Kantrowitz on x

  Whoa, @gruber nailed this on Big Technology Pod a few weeks back, saying that what comes out of Project Titan ultimately might not be a car.

• r/artificial r on reddit

  Apple cancels decade-long work on electric car and will shift staff to focus on generative AI

• r/TSLA r on reddit

  Apple cancels its autonomous electric car project and is laying off some workers

• r/news r on reddit

  Apple cancels work on electric car, source says

• r/AV1 r on reddit

  Upcoming Android update will give AV1 videos a big boost on budget devices

• r/China_irl r on reddit

  十年努力后苹果放弃电动汽车业务

• r/technology r on reddit

  Apple cancels its autonomous electric car project and is laying off some workers

• r/singularity r on reddit

  Apple Cancels Work on Electric Car, Shifts Team to Generative AI

• r/wallstreetbets r on reddit

  Apple Cancels Work on Electric Car, Shifts Team to Generative AI $tsla 🚀

• r/electricvehicles r on reddit

  Apple Cancels Work on Electric Car, Shifts Team to Generative AI

• r/SelfDrivingCars r on reddit

  Apple Cancels Work on Electric Car, Shifts Team to Generative AI

• r/apple r on reddit

  Apple Cancels Work on Electric Car, Shifts Team to Generative AI

• r/Futurology r on reddit

  Apple Cancels Work on Electric Car, Shifts Team to Generative AI

• @paleofuture.bsky.social Matt Novak on bluesky

  Apple is worth $3 trillion and the second most valuable company in the country.  The idea that it needs to “make up the difference” on a moonshot project that didn't work out is wild.  [embedded post]

• @carnage4life Dare Obasanjo on x

  The abandonment of its self driving electric project means Apple's hope for a next big think is their headsets and whatever they can achieve with AI. I'm still stunned that 10 years of effort is going to be thrown away and will never see the light of day. https://www.bloomberg.co…

• @markgurman Mark Gurman on x

  NEW: In abandoning a car, Apple is giving up on billions in potential revenue and the dream of selling the what the guy who killed the project once called the “ultimate mobile device.” Now, the spotlight turns to AI and mixed-reality, for better or worse. https://www.bloomberg.co…