LiveRamp, which matches up customer datasets for brands, advertisers, and retailers, plans to acquire marketing data startup Habu for $200M in cash and stock
@Scrilla100 Not a head scratcher, this one. LiveRamp needs to evolve for the privacy era. Habu's raison d'etre is privacy-safe data collaboration. Part of broader data clean room consolidation to come?
Mixed emotions when one of our promising portfolio companies is acquired early. Certainly the case today, as @HabuHub announces its acquisition by @LiveRamp . Happy for the team but will definitely will miss the opportunity to build the company further. https://liveramp.com/...
Regulators on #antitrust #privacy #consumerprotection must investigate latest #bigdata commercial #surveillance merger bet. data consolidator @LiveRamp & so-called #cleanroom @HabuHub See partnerships, alliances in “first party” era. Time to act is now: https://liveramp.com/...