2024-01-18
@Scrilla100 Not a head scratcher, this one. LiveRamp needs to evolve for the privacy era. Habu's raison d'etre is privacy-safe data collaboration. Part of broader data clean room consolidation to come?
Reuters
LiveRamp, which matches up customer datasets for brands, advertisers, and retailers, plans to acquire marketing data startup Habu for $200M in cash and stock
Abigail Summerville / Reuters :