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VOICE ARCHIVE

Joe Zappa

@joe_zappa
1 posts
2024-01-18
@Scrilla100 Not a head scratcher, this one. LiveRamp needs to evolve for the privacy era. Habu's raison d'etre is privacy-safe data collaboration. Part of broader data clean room consolidation to come?
2024-01-18 View on X
Reuters

LiveRamp, which matches up customer datasets for brands, advertisers, and retailers, plans to acquire marketing data startup Habu for $200M in cash and stock

Abigail Summerville / Reuters :