2024-11-21
Some quick takes on The Tradedesk's announcement of a new TV OS: - This won't be a massive gamechanger. Samsung and LG combined own greater than 50% of all TV sold in the US...- This is literally the Roku and Amazon playbook. Both companies have done a great job of getting their OS on long tail TV OEMs. Doing this provides a better customer experience and an enhanced ability to monetize through ads...
Axios
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk...
2024-10-07
Amazon's meteoric rise in share of search ad revenue this past decade will be matched in the next decade with a meteoric rise in share of tv ad revenue. [image]
Wall Street Journal
eMarketer expects Google's share of the US search ad market to drop below 50% in 2025 for the first time in 10+ years, as Amazon, Apple, and others make gains
Biggest US antitrust victory since Microsoft could still be too little … Yahoo Finance : Google's grip on search slips as TikTok and AI startup mount challenge Radhika Saraogi / Ti...
2024-10-06
Amazon's meteoric rise in share of search ad revenue this past decade will be matched in the next decade with a meteoric rise in share of tv ad revenue. [image]
Wall Street Journal
eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise
A flurry of new offerings for advertisers is hitting the market — Google's grip on the nearly $300 billion search advertising business is loosening.
2024-01-18
Liveramp acquiring Habu for ~25x NTM rev for $200m purchase price is pretty wild. https://www.reuters.com/...
Reuters
LiveRamp, which matches up customer datasets for brands, advertisers, and retailers, plans to acquire marketing data startup Habu for $200M in cash and stock
Abigail Summerville / Reuters :