Twitter rolls out its updated “interim” X logo, replacing the iconic bird, following Elon Musk's weekend announcement; X.com now redirects to twitter.com
it's just an X that someone tweeted at him Sean Hollister / The Verge : Twitter removed half its HQ sign — then the police arrived Jon Porter / The Verge : RIP Twitter's iconic bird logo Kyle Barr / Gizmodo : Trademark Disputes Could Mean Elon's ‘X’ Is Already Fxxked Chris Stokel-Walker / Fast Company : Twitter's rebrand to X is destined to fail, critics say The Verge : Twitter is now X as the little blue bird disappears Stella Bugbee / New York Times : X: The Brand, the Generation and Elon Musk Chantal Da Silva / NBC News : Twitter rebrands to ‘X’ as Elon Musk loses iconic bird logo Shaurya Malwa / CoinDesk : Elon Musk Rebrands Twitter to X, Spurring Scores of Wannabe Tokens PYMNTS.com : Twitter's Iconic Blue Bird Logo Replaced With ‘X’ Metro.co.uk : Elon Musk has rebranded Twitter to X - so just what do we call tweets now? Jaron Schneider / PetaPixel : No, Elon Musk Didn't Steal the New ‘Twitter’ Logo from Nikon or Fujifilm Sarah Jackson / Insider : Elon Musk wants you to call a tweet an ‘x’ as Twitter rebrands Shiona McCallum / BBC : Elon Musk: Twitter rebrands as X and kills off blue bird logo Macworld : Here's a solution to the iPhone 15 Pro's price hike: Don't buy one Jenn Gidman / Newser : Twitter May Have a Problem With Its Shiny New Logo Onur Demirkol / gHacks Technology News : Twitter rebrand: Is it called “how to xeet” now? Agence France-Presse : Why is Twitter changing its name? CEO Elon Musk Xplains Tom Sykes / The Apple Post : Police stop Twitter from taking down signage at San Francisco headquarters Matt Novak / Forbes : Twitter HQ Sign Just Says ‘Er’ After Police Interrupt Rebranding Olafimihan Oshin / The Hill : Elon Musk says tweets are to be called 'X's' now Wall Street Journal : Elon Musk Replaces Twitter's Blue Bird With an ‘X’ Trak.in : Musk Demolishes Twitter With X - New Logo Replaces Iconic Twitter Blue Bird, X.com Redirects To Twitter Washington Post : Twitter begins rebrand to ‘X,’ removing bird from company logo UPROXX : Elon's Bizarre, Russ Hanneman-esque Rebrand Of Twitter As ‘X’ Reportedly Led To Company Conference Rooms Being Renamed Stuff Like ‘eXposure,’ ‘eXult’ And ‘s3xy’ Jack Picone / SlashGear : Elon Musk Has Tried Rebranding As X Before, And Last Time It Didn't Go So Well Mariah Espada / TIME : Elon Musk Rebranded Twitter as ‘X.’ Users Immediately Rejected the Change Manton Reece : Manton Reece — I'm still a little stunned that Elon followed through on x.com, even though it was expected. Vish Gain / Silicon Republic : Twitter to become X as Musk bids adieu to blue bird Mirna Alsharif / NBC News : Twitter will change logo from bird to ‘X’ on Sunday, Elon Musk says Jody Serrano / The Messenger : Elon Musk Says Twitter Is Now X, But X.com Is Still a GoDaddy Site Trying to Sell You Couches Anne D'Innocenzio / Associated Press : Musk says Twitter to change logo to “X” from the bird. Changes could come as early as Monday. Jesse Coghlan / Cointelegraph : Elon Musk to rebrand Twitter to X, but Crypto Twitter has other ideas Kai Xiang Teo / Insider : Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night Benjamin Mayo / 9to5Mac : Elon Musk announces death of Twitter bird logo in rebrand to ‘X’ Christian Encila / Bitcoinist.com : Crypto Reacts: Elon Musk ‘X’ Rebrand For Twitter Faces Opposition Kristijan Lucic / Android Headlines : Twitter will become history today, ‘X’ set to take over TechPowerUp : Elon Musk Announces that Twitter Will Change Name to X Ajit Singh / MySmartPrice : Elon Musk Is Rebranding Twitter to X And Changing The Iconic Bird Logo; Some People Are Seeing the Rebrand Already Jon Porter / The Verge : Lights. Camera. Twitter rebrand! Todd Spangler / Variety : Elon Musk Claims Twitter Will Soon Be Renamed ‘X’ Agence France-Presse : Musk Hints Twitter's Bird Branding Could Be Replaced CNN : Elon Musk says Twitter logo to change, birds to be gradually abandoned Karissa Bell / Engadget : Elon Musk is rebranding Twitter to ‘X’ and killing the bird logo Darrell Etherington / TechCrunch : Elon Musk says an ‘X’ will soon mark the spot where Twitter used to be Kunbi Tinuoye / UrbanGeekz : Elon Musk Says Twitter Logo to be Rebranded to “X” Varg Folkman / Politico : Twitter to ditch bird logo, Musk says PYMNTS.com : Musk to ‘Bid Adieu’ to Twitter's Longtime Bird Logo The Hill : Musk says Twitter changing brand, eliminating ‘all the birds’ John Brandon / Forbes : Say Goodbye To The Tweet. It's Been Fun While It Lasted Rolling Stone : Elon Musk Claims Twitter Will Soon Ditch Bird Logo for ‘X’ Decrypt : Elon Musk Confirms He'll Swap Twitter Logo for ‘X’ Tomorrow Lawrence Yee / The Wrap : Elon Musk To Replace Twitter Bird Logo With ‘X’ as Soon as Monday Reuters : Elon Musk announces Twitter's logo change, to bid farewell to ‘all the birds’ Bruce Haring / Deadline : Elon Musk Claims He's Changing The Twitter Logo As Of Monday Duncan Riley / SiliconANGLE : Musk replaces iconic Twitter blue bird logo with X logo Alex Weprin / The Hollywood Reporter : Elon Musk Says Twitter Will Soon Change Its Brand to “X” Christianna Silva / Mashable : Elon Musk is killing all birds with one “X” shaped stone LinkedIn: Timø Ronan : Feels like an X with no context. I don't dislike it aesthetically. I just don't know what it signifies. What's the new Twitter product? … Alex Kantrowitz : Let's just say what needs to be said about this Elon Musk “X” rebrand of Twitter: — There's no grand strategy, just a man who bought a company trying to leave his mark. … Leela Srinivasan : Having rebranded a company before... my head is spinning a bit over this one. — On the plus side: — Simple is good — Short is good … Leela Srinivasan : Having rebranded a company before... my head is spinning a bit over this one. — On the plus side: — Simple is good — Short is good … Jasmine Enberg : #Twitter has rebranded to #X: A reminder that #Musk, not Threads or any other app, is and has always been the most likely “Twitter killer.” … Caroline Giegerich : On the heels of posting about some excellent brand marketing https://lnkd.in/eFSmq_Ty, time to get into the re-brand the media can't stop talking about this morning. … Bluesky: Mike Masnick / @mmasnick.bsky.social : Lol. Apparently a crane showed up outside of Twitter to take down the Twitter sign, and then someone came out to tell them they can't... and the cops were called... Fun stuff in Muskland. Rebecca Rubenstein / @rrrubenstein.bsky.social : For a lot of us, losing Twitter isn't really about losing ties to the company itself. It's losing 10+ years of real, asynchronous communities, professional development, the ability to get gigs and clients, the ability to promo/share your art on an extremely broad scale. The loss of that has impact. Colin Peters / @colinpeters.bsky.social : Re. Twitter rebrand: One of Elon Musk's goals in buying Twitter was to ruin it for progressive communities and organizing. * The rest is just his weird rich guy jokes demonstrating he doesn't have to care about anything. Ed Zitron / @zitron.bsky.social : Successfully called it. Here's what happens next: Musk posts an insane future roadmap full of totally undoable stuff, fires Linda Yaccarino within a quarter, and I honestly believe this is when bankers are going to start calling him. [image] Mike Masnick / @mmasnick.bsky.social : ChatGPT prompt: Please create a bland corporate sounding bunch o' nonsense for Linda Yaccarino, Twitter CEO, to tweet out, pretending to be excited and inspired by Elon Musk's bizarre decision to deprecate the Twitter brand in favor of X. — ChatGPT: [image] Taylor Lorenz / @taylorlorenz.bsky.social : Twitter will officially rebrand as X later today, Elon Musk confirms https://www.theverge.com/... [images] Mastodon: Christopher Mims / @mimsical@mastodon.social : who else is excited for a payments app as reliable as late-stage Twitter @Renee@mastodon.social : this is hilarious — [image] Lauren Weinstein / @lauren@mastodon.laurenweinstein.org : Musk says you no longer send a tweet, you send an, uh, “x”. Yeah, for real. Lauren Weinstein / @lauren@mastodon.laurenweinstein.org : So Musk has changed the cheerful name and logo of #Twitter to a dark, ominous, fascist-looking “X”. At least it's truth in advertising. Jay / @jsit@social.coop : People would kill — KILL — for a (textless!) logo that is as immediately recognizable as Twitter's. — Having that is so rare and valuable. That's *the thing* that cost $44 billion. @malwaretech@infosec.exchange : Twitter rebranding to X is just genius. Throw away one of the most visible and widely known brands on earth to rename to “x”, a letter most typically associated with adult services. Yeah bro, I'm totally signing up to get paid via X-Payments for uploading X-Videos. … @SirTapTap@mastodon.social : Let me tell you the secret of the “Everything App”. — It's real, it's not called X, and it's about 33 years old. It's called a Web Browser. — Despite a decade of walled gardens trying hard to ruin it, you can still do pretty much any task you need on the web. … Tristan Louis / @TNLNYC@mastodon.social : All I have to say about the X rebrand is Y? Marco Arment / @marcoarment@mastodon.social : Can we please pronounce it “ten” Ken White / @Popehat@mastodon.social : Here is how to distinguish Elon Musk's new X.com from 1994 computer strategy gaming classic XCOM: one involves a brave struggle against freakish, hideous alien intelligence seeking to undermine world civilization with advanced technology and the other is a computer game Peter Rojas / @PeterR@mastodon.social : Only going to get easier to go from being an X user to an ex-user. Dave Pell / @davepell@mastodon.social : Makes sense, we were already calling it Ex. — https://www.theverge.com/... Erik Moeller / @eloquence@social.coop : With Twitter rebranding itself out of existence, millions of websites will have to update their “follow” and “share” buttons. — A perfect opportunity to finally add Mastodon or Fediverse buttons. Jennifer Granick / @jennifer@defcon.social : I've decided to delete my Twitter account tomorrow. I don't know why now, but I guess the bird meant something to me. It was sweet, and it had given me something I loved, for years. The brand meant something to me. I shouldn't be surprised that I care about brands. … Renee DiResta / @Noupside@saturation.social : Voluntarily killing the Twitter brand is a really incredible choice. “X”, besides being lame ("xeeting?" “Xing?") creates an explicit new association with the tone & tenor the place has now, which will likely weaken advertiser interest. … Dare Obasanjo / @carnage4life@mas.to : She is going to be the textbook example of the glass cliff syndrome in a few years. She is going to get the blame from the inevitable failure of X/Twitter. — [image] Dare Obasanjo / @carnage4life@mas.to : New X/Twitter logo found. — [image] Twitter: Elon Musk / @elonmusk : If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow Linda Yaccarino / @lindayacc : It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square. Linda Yaccarino / @lindayacc : X is the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine. Elon Musk / @elonmusk : https://x.com/ now points to https://twitter.com/. Interim X logo goes live later today. Elon Musk / @elonmusk : Our headquarters tonight [image] Elon Musk / @elonmusk : @SawyerMerritt x's Martin Grasser / @martingrasser : Today we say goodbye to this great blue bird This logo was designed in 2012 by a team of three. @toddwaterbury, @angyche and myself, The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase “e”, a 🧵 [image] Linda Yaccarino / @lindayacc : X is here! Let's do this. [image] Linda Yaccarino / @lindayacc : There's absolutely no limit to this transformation. X will be the platform that can deliver, well....everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world. Wayne Sutton / @waynesutton : Welp, @twitter name so coming off the building right now but @elonmusk didn't get permit for the equipment on the street so @SFPD is shutting it down. [video] Elon Musk / @elonmusk : To embody the imperfections in us all that make us unique @rmac18 : Just spoke to @mattdorsey, the SF Supervisor in the area, who happened to be near the building at lunch. He said he witnessed several self-driving cars become confused by the crane, which was in the street. “It was very 2023,” he said. https://twitter.com/... Eliot Higgins / @eliothiggins : Elon “Graphic Design Is My Passion” Musk's logo for “X” is literally just Unicode Character “𝕏” (U+1D54F). https://www.compart.com/... [video] Jesse McLaren / @mcjesse : These are all porn except one. That one's Twitter. [image] @esthercrawford : Corporate seppuku: destroying your own product or brand. Usually committed by new management in pursuit of cost-savings due to a lack of understanding about the core business or disregard for the customer experience. The result is a massive loss of shareholder value. 📉 [image] Marques Brownlee / @mkbhd : I'm still gonna call it Twitter Alessandro Paluzzi / @alex193a : Here we go! #Twitter has changed its logo [image] Aaron Levie / @levie : The future of finance: “sorry, to qualify for this loan (xoan) you must send out at least 100 more Xeets this month” Jesse / @requiemarm : [image] Ted Lieu / @tedlieu : What the Twitter CEO described below is called the internet. Amy Gaeta / @gaetaamy : I hate this app so much. This rebrand is awful. If you need to reach me, you can find me here engaging in content and regularly posting Paul Graham / @paulg : A forum and a financial hub are inherently incompatible. You can't have a financial hub that bans people for saying bad things. Robᵉʳᵗ Graham / @erratarob : Back in the day, I did a trademark search for “BlackIce” but missed “Black Ice”. My failure cost about $1 million. What I'm saying is that I've learned a lot of lessons about trademarks the hard way. I can't believe that X is free of trademark problems. Aric Toler / @arictoler : Has there been an article about how Musk is (inadvertently, I assume?) mirroring Torba's path for Gab, but lagging behind somehow? Focus on video (Gab TV), payment systems/marketplace (Torba's “parallel economy"), AI (Gab AI), not to even touch on political/free speech topics. Alex Kantrowitz / @kantrowitz : Still think Meta was a worse rebrand than X @rmac18 : At Twitter's (X's?) offices, workers are trying to remove all bird-related paraphernalia, according to two sources. In San Francisco, folks have been working to remove a 10-foot tall blue bird logo from the cafeteria. In its place, X logos have been projected on the wall. @rmac18 : Can't wait to be fired from my job in the s3Xy room. Scott Galloway / @profgalloway : When a private citizen can pay $44 billion for a media company — “the world's town square” — and both crash the civility of the discourse and incinerate 17 years of brand equity within 10 months .... we have too much concentration of wealth in the hands of too few. Paris Marx / @parismarx : musk even has galloway talking about wealth concentration now, lol Sawyer Merritt / @sawyermerritt : The new Muskonomy [image] Linda Yaccarino / @lindayacc : For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We've already started to see X take shape over the past 8 months through our rapid feature launches, but we're just getting... Paris Marx / @parismarx : Twitter's new X logo wasn't made by an in-house designer. It's from an old podcast hosted by one of the cult that Elon took from his replies. The font is @Monotype's Special Alphabets 4. Who wants to bet Musk didn't pay for the rights before slapping it all over the place? [image] Rachel Metz / @rachelmetz : Can't possibly imagine how naming a conference room “S3Xy” could go badly Jay Rosen / @jayrosen_nyu : Is there anything comparable to this erasure in the history of branding and product iconography? [image] Peter Jukes / @peterjukes : Good point. How can x be a verb? Like Paypal and Twitter/Tweet? Musk has a very unsound grasp of human use of language and brands @hbomberguy : Single character sites are immensely expensive. A company a friend of mine worked for almost spent like, millions on https://p.co/ , which they eventually didn't. Apparently the CEO badly wanted it for some reason @sesamestreet : The letter X will be holding a press conference later today. #TwitterX [image] @matttomic : The only business instinct Elon Musk's ever had in 30 years is “what if we called it... (sly grin, crossing arms)... X.” He's done it at his payments company and car company and rocket ship company and social media app and with his own human child. No one has ever liked it. Eyepatch Wolf / @eyepatchwolf : i didnt know it was possible for a logo to have divorce energy @0xdesigner : wtf why does my browser keep closing when i click the logo [video] @maxdubler : The X logo looks like it's for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019. @azealia_tiktok : twitters new logo [image] @hardmaru : This design is better than “𝕏”. @lunch_enjoyer : X is a terrible name. I would have gone with something like David. And all tweets would be called Daves. Gaut / @0xgaut : he must be scared for his life [image] Heidi N. Moore / @moorehn : Grandiosity is a wild choice for a man who just turned a $44 billion company into a $20 billion company in a few months Ken Klippenstein / @kenklippenstein : Elon Musk says Twitter could become “half of the global financial system” [video] Julian Sanchez / @normative : Linda Yaccarino is discovering how it felt to be one of Trump's press secretaries. @rmac18 : Twitter's X rebrand is underway at its San Francisco headquarters. The co. is projecting the X logo in the cafeteria and changed conference room names to words and phrases with the letter X in them. Those new names include “eXposure,” “eXult” and “s3Xy.” https://www.nytimes.com/... [image] John Adams / @netik : Just remember that “X” is the universal symbol for close, dismiss, or cancel. Bye Twitter, it was a good run. Josh Shepperd / @joshshepperd : X marks the spot. But no treasure, just incels. Jonathon Triest / @jtriest : The average consumer doesn't care what the Twitter logo looks like. Zeddy / @zeddary : “Powered by AI, X will connect us all in ways we're just beginning to imagine.” [image] Tom Harwood / @tomhfh : Why rebrand Twitter? It's an incredibly strong brand - even among those who do not use it. Why not simply make X the parent company, as with Meta to Facebook or Alphabet to Google? [image] @mabintou : Twitter was the perfect example great branding. From the the bird logo to the birdhouse home icon to the word ‘tweet’. Sigh. Tom Warren / @tomwarren : Xbox Series X logo vs. Twitter's new X logo. Who did it better? [image] Samantha Cole / @samleecole : thinking about when https://x.com/ was “not nearly the worst place on the web” in 1997 [image] Qanon Latifah / @ch1w33th3d0g : gonna be honest this new widget design looks like an app for a membership only human trafficking gentlemen's club headquartered in Budapest [image] @gaysexforreal : he deadnames his daughter we will be deadnamin the platform 🔥🔥🔥 Cody Johnston / @drmistercody : Welcome to X. Tweets are now called Grimeses. @wagatwe : X. the thing I've been trained to click when I want to exit an app. perfect. no notes. Dave Gerhardt / @davegerhardt : I do respect the Twitter to X name change for many reasons. Do you know how long it would have taken for a marketing team to develop a new name? The ideas The committees The feedback The customer interviews The consensus None of that noise 🤣 That's my dream Noah Shachtman / @noahshachtman : [Kendall Roy voice] It's, y'know, Venmo meets Clubhouse meets Ebay meets ChatGPT. [image] Max Chafkin / @chafkin : Others have pointed this out, but this renaming is stepping on the exact same rake that got him ousted by PayPal. Wrote about this in my book [image] @brushalt : cool. looks great. the little birdhouse for ‘home’ makes much more sense now. [image] Rajat Suri / @rajatsuri : A YC founder would be laughed at for describing their company like this. Paul Graham / @paulg : @rajatsuri We'd cut them a break if they were still in college. @0xfoobar : people who tried to rebrand crypto->web3 are not allowed to have an opinion on twitter->X Clément Canonne / @ccanonne_ : Wait, did they REALLY go with \mathbb{X} as their logo? They cannot possibly be THAT lazy? [image] @jack : keep calm and just x through it @fontendou : Elon Musk's new logo for Twitter's re-branding as “X App” is simply the capital X glyph from the font “Special Alphabets 4” from Monotype's Special Alphabets font family. [image] @leederca : Welcome to X. Now this is how you do a rebranding: [image] Mike Drucker / @mikedrucker : Love to change my business logo to something that can't be trademarked which means anyone can legally use it for whatever they want Kate Rouch🛡️ / @kate_rouch : I spent 2 years of my life rebranding Facebook to FACEBOOK. Ask me anything 🫡 @keewa : lol check out how the “scratch” doesn't extend across the X, because the X is in a black square on top of the background, a 12 year old would be embarrassed to post this on a web forum Panken / @pankendev : after elon renames twitter and changes the url to something stupid there's about a 40% chance he skimps out on setting up a redirect service and breaks all existing twitter urls everywhere forever Parker Molloy / @parkermolloy : Weird new logo, but ok [image] @kurtruslfanclub : hey @monotype how much would it cost to license this font exclusively for use in logos [image] Mike Rothschild / @rothschildmd : In 20 minutes, https://x.com/ first redirected to a GoDaddy site, then a dead link, then “.twitter.com” But yeah, you'll do your banking through X. [image] @nixcraft : Interesting. https://x.com/ is using Cloudflare. I wonder if it is a free plan or enterprise plan. [image] @thegarrettscott : Very excited for the day my wife finds an $8/month charge to a site called “x .com”. Brandon Havard / @b_hvrd : https://x.com/ sounds like a porn website, you cannot convince me otherwise Patrick S. Tomlinson / @stealthygeek : Elon has been obsessed with calling everything “X,” Space X, Model X, X AE A-12, now just X, ever since the rest of the PayPal owners told him it was a stupid name. He's going to erase a globally recognized, culturally impactful brand because he was told “No” 25yrs ago. Moron. @stateofronance : Why the fuck didn't he just make his own X app with subscriptions and limited daily content instead of trashing my house Rory Cellan-Jones / @ruskin147 : I'm so excited! This reminds me of when Royal Mail rebranded as Consignia and never looked back Jessica Adams BA / @jessicacadams : The X seen here on Indian deodorant cans. Choose your #TwitterX from Flame, Enigma, Adventure and Refresh. They probably all smell of Musk. [image] Tom Warren / @tomwarren : I'm amazed at how many people think Twitter has copied the X Windows logo or some other logo. The new X logo is literally a Unicode 𝕏 from Special Alphabets 4 [image] @nmsonline : The logo for the Twitter rebrand is taken without alteration from a discontinued Tesla/SpaceX/Musk fan podcast, suggested to Elon Musk on here yesterday, in case anyone was under the impression this had been thought through. @webdesignmuseum : Twitter logo evolution 2006-2023 #WebDesignHistory [image] Nadine Aucamp / @nadineaucamp : The new Twitter logo is giving Checkers Xtra Savings [image] @mrbiffo : New Twitter logo. [image] @keffals : does anyone with a lot of money feel like absolutely ruining elon musk's week [image] @riptari : Look on my works, ye mighty, and despaXr! [image] Karl Sharro / @karlremarks : It used to take European royal families centuries of inbreeding and drinking from lead cups to achieve the level of arbitrariness in power that Elon Musk perfected in under a year on Twitter Nikita Bier / @nikitabier : X might be the most insane example of “founder naming his product after a domain he's been sitting on, even if it doesn't make sense” Austen Allred / @austen : I stressed over a rebrand we were forced into for months and Twitter just slaps on a logo created by a user 24 hours after committing to do it @beeple : X IS COMING [image] Melanie Notkin / @savvyauntie : #TwitterFiles will now be called the X-Files. I mean, I'm just assuming. 👀 @channel4 : People still call our streaming service 4OD so good luck @mrdavemacleod : the new Twitter logo looks like it was designed by an idiot billionaire @teslaownerssv : Instead of retweet, what's the new name? ReX'd? @halomancer1 : [image] David Mack / @davidmackau : [image] Amanda Goetz / @amandamgoetz : Rebranding Twitter to X is one thing... ....Rolling it out with a single tweet with zero context is another. Missed opportunity to bring everyone on board of the bigger mission and hope for the platform. Change management 101: in the absence of information, people will make... Mike Bird / @birdyword : Several times, Musk has discussed making Twitter the lynchpin of a ‘super app’ called X. But the actual Asian super apps are having a torrid time, and many have struggled to build real platforms and businesses that actually make any money as a whole https://www.economist.com/... @byyourlogic : attempting to pay my rent through Twitter and 18 days later my building receives a text file that just says “i'm the type of girlfriend that will have a big ass fight with you just to be like ok where are we gonna go eat” Sel / @selsaystuff : looks like a dating app for gay men @mike27356894 : PLEASE ELON, DON'T CHANGE THE LOGO TO X. I BEG OF YOU. [image] @turtlekiosk : looks like this [image] Elon Musk / @elonmusk : Like this but X [image] @harrymccracken : If Twitter really does abandon its brand and theoretically pursue 5 or 6 other categories with deeply entrenched leaders all at once it might feel more like giving up than anything else. Aaron Levie / @levie : Buying Twitter for $44B seems like a very circuitous path if you just wanted to launch a credit card called X. Jon Russell / @jonrussell : Musk and co are of course trying to build a super app right when every super app trying to emulate WeChat has failed... Elon Musk / @elonmusk : Deus X Zoë Schiffer / @zoeschiffer : NEW: Elon Musk told Twitter employees late last night that he'd just sent them the last email he'd ever send from a Twitter email address. He signed off with this emoji: 🫡 Tim Sweeney / @timsweeneyepic : Branding is for cows! Tom Coates / @tomcoates : @elonmusk Yet again someone doesn't understand the point of the game they're playing. [image] M.G. Siegler / @mgsiegler : QwiXster Ted Lieu / @tedlieu : I remember when the Cleveland Browns made a big deal about changing uniform colors. They were still mediocre. Twitter is a worse product now not because of the bird logo, but because @elonmusk elevates conspiracy folks like the pizza gate guy. Twitter X doesn't change that fact. Paul Graham / @paulg : Slow news day, when the biggest stories are two popular movies and a dumb plan to rename Twitter. James Medlock / @jdcmedlock : Really feels like elon is actively trying to kill twitter, but somehow failing at it despite every effort Katie Roof / @katie_roof : Is X short for X AE A-XII Emil Caillaux / @emilcdc : Make it happen, Elon, and since you don't have a comms team or a DEI team, you'll never know X (or “Equis") is slang in Latin America for “whatever” or “it's irrelevant” until it's too late. Ben Dreyfuss / @bendreyfuss : Actually dropping the name Twitter is such a hilariously bad idea. It will sever what already tenuous emotional connection longtime users have to this site. Paulos / @yosephpaulos : Somebody put a stop to this man please [video] @jamestobyne : I love it when CEO's get a bug to rebrand. Twitter has spent hundreds of millions of dollars and a decade to get it where it is... throwing it all away has a small immediate cost, and likely little to no value. Its a waste of all the hundreds of millions spent plus the time. Ed Zitron / @edzitron : I love being CEO of a once-$44bn company that is going through a sudden name change and not making a single comment [image] @josephpolitano : Oh great someone is looking to steal the “worst major corporate rebranding ever” trophy from Zuckerberg Benedict Evans / @benedictevans : Blink twice if you need to be rescued. Gabor Cselle / @gabor : I'm still processing the Verge article. https://www.theverge.com/... So basically he's given up a globally recognizable brand worth $5.7B, so that the name is consistent with his space company and the pre-merger name for PayPal? Cameron Wilson / @cameronwilson : elon dares to ask the question: what if the public town square was also a bank... and opportunities marketplace.... and artificial intelligence? [image] Neville Hobson / @jangles : I wonder what #Twitter's communicators think of this as I bet they weren't involved in the decision. Oh wait, there is no comms department at Twitter! But what about new PR guy @benarroch_joe? He came with @lindayacc in June #TwitterLogo @rmac18 : Not to mention that Twitter is already “powered by AI” and uses machine learning in bunches. What does “powered by AI” mean for a site that relies largely on human user generated content? Alex Sherman / @sherman4949 : Seems like a sensible focused approach @xxdepthxx : Can he just focus on the app rather than wasting money rebranding it? First he says we need to make profits, than he just heavily restrict “unverified” (more like free) account And now they are wasting money on some stupid rebranding? Like what they expect to come from it? @largeroundson : This web site is now diarrhea on fire. Might as well have the branding reflect that. @rmac18 : I know this has been Musk's vision for a while but has anyone wondered if people actually want the place where they shitpost to also be where they buy toilet paper @prateekwaghre : Somehow, this person is near the top of the ‘wealth creation’ pile. Makes you wonder about our metrics. Aaron Levie / @levie : What do these words mean Alex Heath / @alexeheath : So the logo and name for this app is going to be universal icon for “delete?” Kara Swisher / @karaswisher : Think of the savings on signage and office stationary. Also: Boob jokes are just what we want from a 50-something badly raised teen. [image] Ben Parr / @benparr : Something tells me destroying 15 years of brand equity is a bad business decision. [image] Eliot Higgins / @eliothiggins : So how long do you think it'll take Musk to realise he also has to change things like this to move away from the Twitter brand? [image] Hannah Murphy / @mshannahmurphy : NEW: Linda Yaccarino told marketers today that Twitter plans to work closely with Musk's new AI company, xAI, as part of the rebrand Twitter data could be used to train the AI models developed by xAI. In turn, xAI's tech could be used to improve Twitter https://www.ft.com/... Eva / @evacide : I think today has definitively proven that Linda Yaccarino's tweets are written by an AI trained on corporate word salad. Zoë Schiffer / @zoeschiffer : This is proving to be a pretty popular move. Those bought into Musk's vision are excited, as expected, those who aren't seem relieved that the company they knew is officially gone. @lcamtuf : This just in: after 17 years, Twitter is officially rebranding to New Coke Kara Swisher / @karaswisher : In all seriousness, https://x.com/ was one of Elon's earliest companies that was combined with PayPal. He has loved the letter as he says since the 1990s. Alex Dobie / @alexdobie : An opportune time to remember that a couple weeks ago these guys tripped and got themselves jammed in the rate limiter, taking the service down for fays. Now they want to be the WeChat-style app you use for everything from payments to airline tickets? el oh and also crucially el Austen Allred / @austen : Killing the Twitter name and getting rid of the bird Jack must be pissed Austen Allred / @austen : @elonmusk Ah man the bird is such a strong brand @loupas : The @Twitter blue bird logo is beloved, ubiquitous and has nearly 100% unaided awareness globally, something most brands never come close to achieving. Virtually every newscaster, reporter and byline features the logo, exclusively, giving the brand $$$ millions of free marketing. [image] @jujuujba : holy shit guys hes doing the thing where he steals someone else's invention and claims he actually created it all along by changing the brand @nycsouthpaw : It's a brand that's still worth billions. Why wouldn't you sell it? John Gruber / @gruber : My entry in the logo contest: [image] @killedbygoogle : He's absolutely taking this the corporate bankruptcy route. He wants to drive the value of this company into the ground, then sell off the brand for pieces. What a fucking loser. It's still hard for me to believe people worship this fucking idiot. https://www.reuters.com/... @allergictoguac : @elonmusk this is the one [image] Benedict Evans / @benedictevans : Step 1: destroy any possible trust that you could be a reliable ecosystem partner Step 2: claim you're going to build an all-encompassing ecosystem that combines everything Apple, Meta & Google have failed to do in the last decade of trying. But, with AI! Have you heard of it? Dan Primack / @danprimack : A big reason why super-apps succeeded in Asia was because, in many places, connectivity sucked — so people didn't want to download dozens of apps. Not much of an issue where Twitter/X plays. Def could do much more w/ commerce, but overall this feels like an anachronistic dream. Packy McCormick / @packym : Either he really is killing Twitter on purpose for the good of humanity or he's taking a big swing at something that might make sense with time. Elon's not dumb. More fun to watch this whole thing with curiosity than rage. Aaron Levie / @levie : Because you all didn't click on enough ads we now have to use Twitter as our bank account. Great work folks. Paris Marx / @parismarx : In 2000, Elon Musk tried to rebrand PayPal as https://x.com/, but was forced out by the board and replaced as CEO by Peter Thiel. Now he's doing the same to Twitter, but is surrounded by sycophants who can't tell him it's a bad idea. Read more: https://www.disconnect.blog/ ... [image] Michele Brooks / @itsmichelebro : @karaswisher The fact that Twitter is rebranding to X is hilarious considering what you click to close windows and browsers. @rmac18 : Twitter CEO: hasn't tweeted in two days Twitter owner: decides to change the company's name over night in a deluge of posts Amanda Katz / @katzish : We all know that guy at work who needs to change everything that wasn't his idea Kshitij Shah / @stuli1989 : So I'll be posting Xes instead of Tweets? Will Stancil / @whstancil : Musk has always wanted to make his original X app work despite it being an idiotic idea, and just like everything else he's ever “made,” from his jokes to his cars, his plan for creating it is to steal it from someone else and then claim credit while making it worse @joshconstine : Reads like a pitch deck written in crayon Ed Zitron / @edzitron : He's going to change the website to like Xsocial or something. He's going to remove the only valuable thing left for no reason [image] Lewis / @ctjlewis : the twitter brand is internet history. this is sacrilege 😔 Parker / @pt : Elon is 100% evil John Connor, Yaccarino is the Genisys CEO, and Jack is old Arnold trying to BlueSky them both in this timeline. Dave Itzkoff / @ditzkoff : [image] Threads: Taylor Lorenz / @taylorlorenz : Twitter Japan apparently can't legally change their name and rebranding to “X Japan” because the Jrock band X JAPAN owns the rights to the name Keith Edwards / @keithedwards : He doesn't own the logo. He doesn't own the trademark. He doesn't even own the twitter handle. And cops stopped him from changing the building's sign, because he didn't have a permit. Great... Jason Shellen / @shellen : Someone just called tweets “Xcretions” and I think we have our winner. Casey Newton / @crumbler : Twitter died last October. Now it finally has a brand that reflects this reality Renee DiResta / @renee.diresta : It will do everything, be everything, host everything, sell everything, powered by AI, which also wrote this message. A whole lot of VCs invested in this effort, I wonder how they're feeling about it. Hank Green / @hankgreen : Elon wants us to think he's a Tesla but believes he's an Edison while actually being a Barnum. Casey Newton / @crumbler : Remember that episode of the Simpsons where Homer designs a car? This is like if he designed a social network https://twitter.com/... Sarah Perez / @sarahprz : Remember when we thought Max was the dumbest rebrand ever? Dare Obasanjo / @carnage4life : You didn't leave Twitter, Twitter left you. Welcome to Threads. Zoe Schiffer / @reporterzoe : NEW: Linda Yaccarino sent employees an email about Twitter's rebrand to X. She said the new company will go even further than it's predecessor to transform the global town square & that she and Elon... Aaron Levie / @levie : If you paid someone a large sum of money to intentionally destroy brand equity they probably wouldn't even come up with this. Dare Obasanjo / @carnage4life : Elon Musk is teaching a master class in driving the value of a multibillion dollar acquisition to $0. I haven't seen value destruction this epic since Steve Ballmer drove the value of aQuantive, a... Dustin Moskovitz / @moskov : By rebranding, new Twitter CEO Linda Yaccarino wastes no time in putting her mark on the company. A smart move to distance herself from the recent leadership mistakes from the former guy. Venkatesh Thallam / @vthallam : Calling it now. Elon is renaming Twitter to X, not because he thinks a super app will work, it never worked in the US, but it would be easy to sell the vision of an everything app and do an IPO.... Dare Obasanjo / @carnage4life : My favorite thing about the new Twitter is how obvious it is that Elon fired the design team and has no appreciation of what they did. Tom Conrad / @tconrad : Zuck: we're gonna kill Twitter Musk: hold my beer Parker Ortolani / @parkerortolani : X isn't even a good name. Who is he, Dr. Doofenschmirtz or something? Doug Bowman / @stop : When I work on a product and its brand elements, I don't really ever anticipate its future demise, let alone its disappearance. RIP, Twitter, and all the Larry birds. Forums: Hacker News : Twitter has officially changed its logo to ‘X’ r/popculturechat : Twitter is now X as the little blue bird disappears r/neutralnews : Elon Musk: Time to say goodbye to Twitter logo See also Mediagazer