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Threads

Filtered to competitor pattern ×
144 articles decelerating

Threads has appeared in 144 articles since 2019-08. Coverage peaked in 2023Q3 with 32 articles. Frequently mentioned alongside Meta, Twitter, Instagram, Bluesky.

Articles
144
mentions
Velocity
-25.0%
growth rate
Acceleration
-0.250
velocity change
Sources
31
publications
Not Clinically Addictive
Instagram's chief testified under oath that social media is not addictive. The same day, Meta launched a feature where users write letters to the algorithm, ann...

Coverage Timeline

2024-11-26
Axios 8 related

Meta says Threads had 35M new signups since November 1 and is now going on three months of 1M+ million signups per day; Threads had 275M+ MAUs in Q3 2024

- Bluesky said last week it now has more than 20 million users. … - According to the new data, another 20 million new signups have been added in the past 11 days.

2024-04-25
Engadget 12 related

On Meta's Q1 earnings call, Mark Zuckerberg said that Threads now has more than 150M MAUs, up from more than 130M in February 2024

Karissa Bell / Engadget :

2024-04-03
MIT Technology Review 3 related

Boosted by Taiwan's 2024 elections, Threads has revived its popularity in the country; Sensor Tower says Threads is Taiwan's most downloaded social app

Zeyi Yang / MIT Technology Review :

2023-07-21
Wall Street Journal 3 related

Sensor Tower: Threads' DAUs declined to 13M, down 70% from the July 7 peak; Similarweb: average time spend on Threads' app declined to four mins, down from 19

Data show user engagement has fallen 70% as executives focus on options such as a chronological feed

2023-07-14
CNBC 10 related

Sensor Tower: on July 11 and 12, Instagram's Threads DAUs were down ~20% from July 8 and the time spent by the user on the app fell 50% to 10 minutes

- Facebook's Twitter-killer, Threads, has seen drops in daily active users and time spent on app since the weekend, according to SensorTower and SimilarWeb.

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Quarterly Coverage

Top Sources

Narrative

Threads has appeared in 287 Techmeme articles since January 2016. The biggest stories include Twitter threatens to sue Meta over Threads, saying Meta “engaged in systematic, willful,... and Hands-on with Threads: fairly basic text-based messaging app, log in via Instagram, no.... Frequently covered alongside Meta, Instagram, Twitter, Facebook, and Bluesky. Coverage has increasingly focused on competition, enterprise themes.

Key Moments

2024Q2developer -8pts; consumer +19pts; regulation -9pts
2024Q3enterprise -8pts; safety +6pts; developer +22pts
2024Q4developer -29pts; consumer +10pts; funding +11pts

Relationships

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