2023-02-03
The Information
3 related
Source, document, and emails: PepsiCo and Anheuser-Busch have committed to spending $3M+ and $2.4M, respectively, on Twitter takeover ads during the Super Bowl
After weeks of turmoil and layoffs, Twitter's sales team in recent weeks has reorganized to focus more on big advertisers …
2023-01-14
Wall Street Journal
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Emails show Twitter is offering free ad space by matching ad spending up to $250K; all ads must run by February 28, a period that includes the Super Bowl
Tech company to match advertisers' ad spending up to $250,000 — Twitter Inc. is offering advertisers a new incentive in an attempt …
2022-09-24
New York Times
55 related
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be the New Title Sponsor ...
2022-09-23
New York Times
20 related
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Apple's pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV's most-watched events.
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