2025-06-19
Bloomberg
SoftBank-backed Spotter, which fronts cash to YouTubers for a cut of revenue, is facing significant challenges due to YouTube's shift toward Shorts, and more
Aisha Counts / Bloomberg :
2025-05-16
Variety
3 related
Neal Mohan says the monetization rate of Shorts hit parity with core YouTube in the US and multiple other countries, and Shorts viewing grew 20% YoY in Q1 2025
Todd Spangler / Variety :
2024-03-29
TechCrunch
9 related
YouTube now lets creators share exclusive Shorts with paying viewers, says Shorts average 70B+ daily views and 25%+ of creator partners monetize via Shorts
Aisha Malik / TechCrunch :
2021-07-28
Variety
5 related
YouTube reports $7B in Q2 ad revenue, up 84% YoY from $3.81B, and says its Shorts feature now has 15B global daily views, up from 6.5B in March
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