Discussion

• @johngreen John Green on x

  I still think there are big problems with the relationship between video creators and platforms. Creators continue to have minimal negotiating power due to lack of organization and collective bargaining. But for video creators, this announcement is a significant step forward.

• @phillyd @phillyd on x

  BREAKING: YOUTUBE WILL SOON START REV SHARE FOR SHORTS! WOW! This lights a fire under TikTok's ass! Its a 45% ad split for creators - even if they use copyrighted music. The space has already been dramatically changing. This throws gasoline on the fire! https://twitter.com/...

• @rkyncl Robert Kyncl on x

  Today, it's a new chapter for creators - read about changes to our groundbreaking YouTube Partner Program & other updates on how we're opening up opportunities through #YouTubeShorts revenue sharing, music licensing/video monetization & more: https://blog.youtube/... (2/2)

• @snazzyq Quinn Nelson on x

  @MKBHD Unfortunately, it means I'll most certainly have to start making shorts.

• @johngreen John Green on x

  This is a very big deal for everyone who makes or consumes video content online. My best guess is that a view on YouTube Shorts will be worth about 10x more money for creators than a view on Tiktok. https://twitter.com/...

• @simonowens Simon Owens on x

  Hopefully this kicks off an arms race that forced TikTok and Instagram to share more revenue with creators. https://twitter.com/...

• @mkbhd Marques Brownlee on x

  This should be landscape-shifting 👀 YouTube Shorts has graduated from a fixed fund to revenue sharing ✅ Creators who get 10M views on Shorts in 90 days can apply ✅ 45% ad split to creators ✅ YT will keep a music library that creators can use and still make revenue https://twitter…

• @susanwojcicki Susan Wojcicki on x

  When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. Today we're introducing the next chapter in rewarding creativity: Creator Music, more ways to join YPP & ad revenue sharing for Shorts creators. https://blog.youtube/...

• @johngreen John Green on x

  Also, Tiktok is about to find out what happens to a social media platform when your focus is on maximizing short-term revenue rather than fostering an ecosystem where individuals and independence companies can build livelihoods.

• @cosmickeyframe @cosmickeyframe on x

  Actually good YouTube announcements? I'm shocked https://twitter.com/...

• @thisistechtoday @thisistechtoday on x

  Big news! This is a major blow to TikTok as creators will want to put content on YouTube over TikTok. - Shorts revenue split is 45% to creators - Normal videos are at 55% for creators A 10% difference is fine in my opinion for being able to use popular music. https://twitter.com/…

• @mattnavarra Matt Navarra on x

  YouTube officially launch revenue sharing for Shorts creators + new Creator Music platform Eligibility criteria = 10M Shorts views over 90 days + 1K subscribers https://techcrunch.com/...

• @mattnavarra Matt Navarra on x

  CONFIRMED: YouTube to start sharing ad revenue with Shorts creators Your move, TikTok https://twitter.com/...

• @tunecore @tunecore on x

  We are excited to announce @believe & TuneCore are early partners of YouTube's Creator Music! The new Creator Music hub is a “digital storefront” that streamlines the licensing process and allows music rights holders to access a new source of revenue. https://www.billboard.com/..…

• @thisistechtoday @thisistechtoday on x

  Oh, baby. Creator Music Licensing is massive as well. Imagine having that one awesome song you've heard on the radio in your own videos, and you can still monetize. Licensing options range from Free, rev-share, and up to $4.99 for a song. This is huge! https://www.billboard.com/.…