Indian ministers push domestic alternatives to Google and Microsoft apps amid US tensions; Sensor Tower: Zoho messaging app Arattai hit 400K+ downloads in Sept.
Arpan Chaturvedi / Reuters :
Sensor Tower: Temu's US DAUs fell 52% in May compared to March, while Shein's dropped 25%, amid the US' China tariffs and the closure of “de minimis” loophole
Karen Gilchrist / CNBC :
Sensor Tower: daily US users of PDD Holdings' Temu fell 58% in May; the US closed the “de minimis” loophole on May 2, and Temu then slashed its US ad spending
Sensor Tower: Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two week period from March 31 as the de minimis exemption is closed
For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.
Sensor Tower: Xiaohongshu's downloads fell 91% in five days after Apple and Google relisted TikTok on their US app stores on February 13, while TikTok's doubled
Vlad Savov / Bloomberg :
Source: over 700K new users joined Xiaohongshu, or RedNote, in just two days; Sensor Tower: the app's US downloads were up more than 200% YoY this week
New users have piled in to Chinese social media app RedNote just days before a proposed U.S. ban on the popular social media app TikTok …
Sensor Tower: 156 of the 475 top five apps in 95 countries and regions for Q1 2023 were Chinese, up 8% from 2020; the top three apps in the US were Chinese
Security concerns and lack of market access drives crackdowns around the world — Chinese apps such as TikTok and Shein are popular with the young. Tweets: @nikkeiasia Tweets: @nikkeiasia : Smartphon...
Sensor Tower: US advertising on TikTok grew by 11% in March despite the threat of a ban, with Pepsi, DoorDash, Amazon, and Apple among the top spenders
Digital advertising on the Chinese-owned video app grew by 11% in March — Advertisers are increasing their spending on TikTok …
Sensor Tower: Apple's move will affect ~98% of developers that pay the company a commission, but they accounted for less than 5% of App Store revenue last year
App makers bridled at the 30 percent commission, which has drawn scrutiny from regulators looking into antitrust claims.
Sensor Tower and Apptopia say Twitter broke US and worldwide single-day download records this week with 600K+ downloads and 40M US DAUs on Thursday
Civil unrest due to the nationwide George Floyd protests drove Twitter to see a record number of new installs this week …