Sensor Tower: India's mobile app IAP revenue crossed $300M in Q1, up 33% YoY, with non-gaming apps generating $200M+, much of it captured by global platforms
India's mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter …
Match Group CEO Spencer Rascoff says growing women's share on Tinder is his “primary focus” to stem user declines; Sensor Tower says 75% of Tinder users are men
Match Group boss Spencer Rascoff says attracting female users is ‘priority focus’ in push to turn around flagship dating app
Sensor Tower: EA led all publishers in 2025 with 200M+ PC and console downloads, ahead of its $55B deal to go private; Fortnite had the top console player base
Soon-to-be privately-owned game publisher and developer Electronic Arts saw the most PC/console game downloads of the year …
Sensor Tower: India was the largest market for GenAI app downloads in 2025, surging 207% YoY; India accounts for 20% of global installs but 1% of in-app revenue
Sensor Tower: TikTok's US DAUs were ~95% of its usership the week of January 19, with metrics showing little sign of a mass exodus since its January 23 takeover
TikTok's U.S. joint venture seems to have survived a turbulent rollout with minimal change in usership, as early narratives …
Sensor Tower: dating app downloads in Saudi Arabia have risen annually for five years, hitting 3.5M in 2025, as liberalization enables more casual relationships
Liberalization has opened the door to more casual relationships, but society is still catching up
Sensor Tower: consumers spent $85B on apps globally in 2025, up 21% YoY, and, in a first, more money went on non-game mobile apps than on games, driven by GenAI
In 2025, consumers spent more money on non-game mobile apps than they did on games for the first time, according to the findings …
Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025
Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024 …
How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok
Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers. Can it make the leap to television? X: @meghanbobrowsky . LinkedIn: Meghan Bobrowsky X: Meghan Bobrowsky / @m...