Sean Percival

A look at Performance Max, Google's black box ad product for all its owned media that can't break down by price, ad format, media channel, or creative elements

James Hercher / AdExchanger : Tweets: @myles_younger and @percival Tweets: Myles Younger / @myles_younger : You want to know what the #ChatGPT version of a DSP is? it's Google Performance Max. If you...