Gaming hardware maker Razer says it will close its digital game store on February 28, less than a year after it opened
Samuel Horti / PC Gamer :
A $4,000 Blade 18 refresh in May 2026, priced $500 above its comparable 2025 model, caps Razer’s shift from gaming hardware launches toward AI and game-streaming services.
Razer appears in coverage as a gaming-hardware company spanning Blade laptops, accessories and handheld/mobile gaming devices, while increasingly attaching software services and AI tools to that hardware footprint. Its stories repeatedly place it alongside chip suppliers Nvidia, Intel and Qualcomm, as well as Android and PC gaming platforms.
Recent coverage is concentrated in a new product cycle rather than a sustained stream of corporate news. The May 2026 Blade 18 update pairs Intel’s Core Ultra 9 290HX Plus with Nvidia’s RTX 5070 Ti, but its $4,000 starting price is $500 higher than the comparable 2025 model. That follows the 2024 Blade 16 refresh with a 240Hz OLED panel, Intel Core i9-14900HX and Nvidia RTX 4090, extending Razer’s emphasis on high-spec premium laptops.
The more meaningful expansion came in 2025: Razer launched PC Remote Play for streaming PC games to Windows, iOS, iPadOS and Android devices, and introduced Project Ava, an AI gaming copilot designed to provide real-time gameplay guidance from screen captures. CEO Min-Liang Tan’s discussion of AI for game development, player-skill tools and a possible Grok partnership shows coverage moving beyond components and displays into AI-mediated gaming experiences.
Coverage centers on whether Razer can broaden from selling expensive, performance-led gaming machines into services and AI without losing the trust of gamers. Its AI plans arrive amid gaming-community pushback that Tan directly addressed, while PC Remote Play and the earlier Qualcomm-backed Edge handheld put Razer in the crosscurrents of PC, Android and mobile gaming. The company remains dependent on suppliers such as Nvidia and Intel for flagship laptop differentiation even as it tries to create its own software layer.
If this trajectory holds, Razer’s relevance will rest less solely on periodic hardware upgrades and more on whether remote-play and AI products create useful links between its PCs, mobile devices and gaming community. The higher-priced Blade 18 also raises the stakes for premium hardware: stronger specifications may sustain its positioning, but the coverage provides no evidence yet that AI assistants or streaming will overcome gamer skepticism or broaden demand.
Razer has appeared in 56 articles since 2012-10. Coverage peaked in 2021Q3 with 3 articles. Frequently mentioned alongside Hong Kong, TechCrunch, Android, Nvidia.
Samuel Horti / PC Gamer :