Parks Associates

Parks Associates: 20% of US broadband households currently use ad-supported streaming services and 15% use a freemium service, like Peacock

Parks Associates: 20% of US broadband households currently use ad-supported streaming services and 15% use a freemium service, like Peacock

Twenty percent of U.S. broadband households currently use an ad-supported OTT service, and 15% use a “freemium” service, according to Parks Associates research. See also Mediagazer

Parks Associates: 39% of US broadband homes own a streaming media player, up 1% since 2018; Roku and Amazon Fire TV own 39% and 30% of the market, respectively

New research data shows that streaming media player growth is flattening.  However, the number of connected TV homes continues to grow strongly, thanks to smart TV. See also Mediagazer

Apple TV outsold by Amazon's Fire TV in 2014, now the fourth most popular streaming device

According to recent data released by Parks Associates, Apple TV currently is the fourth most popular streaming media device based on 2014 sales, down from third place in 2013.

Gaming Remains the Most Popular Online Entertainment Activity

Playing games is still a more popular online activity in the U.S. than watching short video clips or visiting social networking websites, according to Casual Gaming Market Update, a new report from Pa...