As Amazon's ad business surges, some advertisers worry they are giving it the data and market power it needs to eventually run them out of business
Claire Atkinson / NBC News :
A 2026 NBC News poll found 46% of registered U.S. voters viewed AI negatively, anchoring coverage that increasingly treats technology as a public-accountability issue.
NBC News appears in this coverage as a U.S. news organization whose reporting and polling connect technology companies and platforms to politics, consumer privacy, public opinion, and institutional accountability. Its recurring proximity to Facebook, Twitter, Trump, CNN, Google, Microsoft, and the New York Times places it in debates over the social and political consequences of major digital platforms.
Coverage reached its recent high in 2025Q2, then shifted from broad tech-policy and corporate stories toward NBC News-originated reporting on the local and electoral effects of AI. The period coincided with prominent coverage of Trump’s threat of a 25%+ tariff on U.S.-unmade iPhones and a court ruling on Anthropic’s use of copyrighted books for AI training, illustrating the policy, trade, and intellectual-property environment around the outlet’s tech coverage.
NBC News has appeared in 98 articles since 2014-12. Coverage peaked in 2025Q2 with 7 articles. Frequently mentioned alongside Facebook, Trump, Twitter, U.S..
Claire Atkinson / NBC News :