Ampere Analysis: the US streaming market will reach $17B in advertising revenue in 2025; 24% of US-based Netflix subscribers are on the Standard with Ads tier
Adrian Pennington / StreamTV Insider : X: @tvgrimreaper See also Mediagazer X: @tvgrimreaper : At its peak, ad spending on US linear TV was >$70 billion/ year. Just like the cable bundle subscriber f...
Uber says its Advertising annual revenue run-rate passed $1B in Q2, up from $650M+ in Q2 2023; Uber began selling in-app Journey Ads programmatically in June
Kathryn Lundstrom / Adweek : X: @jason See also Mediagazer X: @jason : My price target for $uber is $88.88 in the next year 🚀 congrats to @dkhos and the team on exceptional progress on all fronts, fr...
How Spotify's on-the-ground work in Nigeria, like hiring local staff, contributed to the success of Afrobeats, which grew 550% on Spotify between 2017 and 2022
Damilare Dosunmu / Rest of World : X: @anupkaphle See also Mediagazer X: Anup Kaphle / @anupkaphle : How Spotify helped turn Afrobeats into a global phenomenon Read @tarykuh's reporting from Lagos. H...
Omdia predicts India will be the world's fastest growing digital economy through 2027, recording 9.6% compound annual growth and 12.7% annual digital ad growth
Chloe Cornish / Financial Times : X: @jyots43 and @johnreedwrites See also Mediagazer X: Jyotsna Singh / @jyots43 : Growth in digital advertising is rocketing in India, as marketers bet that video st...