2025-03-07
Wall Street Journal
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A look at McDonald's new tech initiatives, including the use of edge computing to predict equipment breakdowns and computer vision to ensure order accuracy
Wall Street Journal :
2017-03-16
Reuters
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McDonald's begins testing mobile ordering app in US ahead of global rollout later this year, tracking customers' location to match with food prep time
McDonald's Corp this month will begin testing its long-awaited U.S. mobile ordering app with the goal of avoiding the kinds of service hiccups …
2016-07-19
TechCrunch
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Sources: Pokémon Go to launch in Japan tomorrow; McDonald will be the first launch partner, with 3K+ stores set to be sponsored “gym” locations
Pokémon Go fever has doubled the value of Nintendo's business, pushing it past Sony in the process.
2016-03-01
Adweek
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McDonald's Sweden trialing $4.10 Happy Goggles, Happy Meal boxes that turn into Google Cardboard-like VR viewers
McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets — McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers...
2015-06-17
Los Angeles Times
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Snapchat debuts the first sponsored geofilter at all McDonald's locations in the US
Paresh Dave / Los Angeles Times :
2014-12-19
Gigaom
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Sales rise in McDonald's tests of beacons for wireless offers of promotions on iOS/Android
Hold the beacon: McDonald's tests wireless offers near stores — Credit: Flickr / Kenny Louie — Credit: Flickr / Kenny Louie — McDonald's was one of the first retail locations I used …
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