2018-03-21
Bloomberg
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Google's global head of music, Lyor Cohen, says YouTube will start putting more ads in between music videos to encourage subscriptions to upcoming music service
It's a cultural change for a company that was built on free — YouTube will increase the number of ads that some users …
2017-08-19
YouTube Blog
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Lyor Cohen, YouTube's Global Head of Music, on promoting new artists, copyright safe harbors, and how ads and subscriptions can thrive together
Lyor Cohen / YouTube Blog :
2017-07-27
The Verge
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Google plans to merge Google Play Music with YouTube Red to create a new streaming service, YouTube's head of music Lyor Cohen confirmed
One service to cover everything (almost) — YouTube's head of music confirmed that the company is planning on merging its Google Play Music service …
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