Google's global head of music, Lyor Cohen, says YouTube will start putting more ads in between music videos to encourage subscriptions to upcoming music service
It's a cultural change for a company that was built on free — YouTube will increase the number of ads that some users …
Lyor Cohen, YouTube's Global Head of Music, on promoting new artists, copyright safe harbors, and how ads and subscriptions can thrive together
Lyor Cohen / YouTube Blog :
Google plans to merge Google Play Music with YouTube Red to create a new streaming service, YouTube's head of music Lyor Cohen confirmed
One service to cover everything (almost) — YouTube's head of music confirmed that the company is planning on merging its Google Play Music service …
YouTube hires Lyor Cohen as Global Head of Music; Cohen helped build Def Jam label, ran Warner Music, and founded 300 Entertainment in which Google invested $5M
Thursday, September 29, 2016 Ben Popper / The Verge : YouTube hires legendary music executive Lyor Cohen to strengthen ties with artists Geoff Weiss / Tubefilter : YouTube Names Veteran Record Industr...