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Company

iAd

Filtered to legal pattern ×
7 articles decelerating

iAd has appeared in 7 articles since 2015-01. Coverage peaked in 2015Q1 with 3 articles. Frequently mentioned alongside Apple.

Articles
7
mentions
Velocity
-50.0%
growth rate
Acceleration
-1.500
velocity change
Sources
6
publications

Coverage Timeline

2016-04-15
Bloomberg 35 related

Sources: New Apple team led by former iAd head Todd Teresi explores Google-like paid search model for App Store

Apple Pursues New Search Features for a Crowded App Store  —  Company explores adding Google-like ‘paid search’ feature  —  Effort follows last year's App Store leadership change

2016-03-22
Reuters 59 related

Sources: any collection of customer data used in Apple's products like Siri, iAd needs approval from committee of three internal “privacy czars” and a top exec

Apple ‘privacy czars’ grapple with internal conflicts over user data  —  As Apple Inc(AAPL.O) …

2016-01-14
BuzzFeed 27 related

Sources: Apple phasing out in-house iAd sales team as it updates platform to be more automated

Apple Steps Back From Its iAd Advertising Business  —  Six years after launching its advertising platform, Apple is moving to phase out its in-house iAd sales team in favor of a new publisher-driven s...

2015-06-09
Nieman Lab 30 related

Apple announces Flipboard-like app News, new rich media format for news items; publishers keep revenues from ads they sell, 70% from iAd ads; kills Newsstand

iOS 9, OS X, watchOS and Apple Music Tim Carmody / Medium : Quick thoughts on Apple's announcements at WWDC Timi Cantisano / Neowin : Apple's new multitasking features are great, but they won't be arr...

2015-03-21
AdAge 5 related

Apple opens iTunes Radio inventory to automated ad buying through iAd, includes granular targeting but emphasizes customer privacy

Mark Bergen / AdAge :

2015-03-20
AdAge 6 related

Apple opens iTunes Radio inventory to automated ad buying through iAd, includes granular targeting but emphasizes customer privacy

Apple Opens Up iTunes Radio Inventory to Automated Buying Through iAd  —  Advertisers Can Target Apple Listeners With Phone, Email Identifiers

2015-01-15
Forbes 3 related

iAd sales in Latin America to go through Miami marketing firm IMS

Apple Tries Expanding Its Neglected Ad Platform In Latin America  —  Apple's golden touch doesn't always work.  —  Introduced in 2010, iAd gives advertisers access to ad space in mobile apps on its iP...

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