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Product

iPad Pro

115 articles stable

Apple’s $999 11-inch and $1,299 13-inch M4 iPad Pro refresh in May 2024 made OLED, extreme thinness and laptop-class silicon the product’s defining coverage themes.

Who they are

iPad Pro is Apple’s premium tablet line, appearing in coverage as the company’s showcase for new display, chip, input and connectivity technologies. Its stories regularly sit alongside those about the broader iPad family, Apple Pencil, MacBook Pro and Mac, reflecting its role at the boundary between tablet and personal-computing hardware.

The recent arc

Recent coverage crested around Apple’s May 2024 redesign, when it introduced 11-inch and 13-inch models with the M4 chip and OLED Ultra Retina XDR displays; the 13-inch model was positioned as Apple’s thinnest product. That followed reporting in August 2023 that framed the OLED, redesigned Magic Keyboard and next-generation silicon as the first major overhaul since 2018.

The story then shifted from the physical redesign to a faster silicon-and-connectivity cadence. Apple’s October 2025 update added M5, C1X and N1 chips while retaining the $999 and $1,299 starting prices, and the latest Bloomberg reports focus on four prospective iPad Pro models for H1 2027, new Apple Pencils and a possible vapor-chamber cooling system.

The tension

Coverage repeatedly circles the iPad Pro’s unresolved relationship with the Mac: it shares Apple’s M-series roadmap with MacBook Pro, while reports tie a future redesign to Apple’s upcoming touch-screen laptops. Speculation over macOS on iPad Pro highlights the fault line directly, with the counterargument that a touch-enabled Mac software experience could be unreliable rather than a straightforward path to making the tablet more laptop-like. Microsoft’s Surface Pro also supplies a visible competing model of an ARM-based tablet paired with a keyboard.

Why it matters

If Apple continues to move iPad Pro forward through M-series upgrades, OLED hardware, specialized networking and thermal improvements, the line could become an increasingly important test of how far Apple can extend laptop-class capabilities within iPadOS and touch-first hardware. The open question in the coverage is not whether the hardware will advance, but whether Apple’s software and product boundaries will let those advances change the iPad Pro’s role relative to the Mac.

iPad Pro has appeared in 115 articles since 2015-03. Coverage peaked in 2024Q2 with 7 articles. Frequently mentioned alongside Apple, iPad, Mac, iPhone.

Articles
115
mentions
Velocity
0.0%
growth rate
Acceleration
-2.000
velocity change
Sources
23
publications

Coverage Timeline

2026-07-12
Bloomberg 16 related

Sources: Apple is already taping out M7 with major NPU upgrades, and plans M7 Ultra with 1.5TB RAM, and M8, for 2028; new Pencils are coming with a new iPad Pro

Also: New Apple Pencils are coming.  —  Apple's new Mac chip road map represents the company's latest move to rebuild …

2026-07-02
Bloomberg 30 related

Sources: Apple is working on four new iPad Pros and an entry-level 14" MacBook Pro for H1 2027 with a new design in line with its upcoming touch-screen laptops

Apple Inc. is preparing an upgraded iPad Pro line and a redesigned entry-level MacBook Pro for next year, adding to a slate of several …

2026-07-01
Bloomberg 8 related

Sources: Apple is working on new iPad Pros and an entry-level 14" MacBook Pro with a new design in line with the upcoming touch-screen laptops for H1 2027

Apple Inc. is preparing an upgraded iPad Pro line and a redesigned entry-level MacBook Pro for next year, adding to a slate of several …

2025-10-26
Bloomberg 10 related

Sources: Apple is working on a vapor chamber for the next iPad Pro in 2027 and plans to start selling ads in its Maps app as early as next year

Apple is working on a vapor chamber to improve cooling and performance in an iPad Pro slated for as early as 2027.

2025-10-16
MacRumors 21 related

Apple doesn't include a charger in the box with the 14-inch M5 MacBook Pro in European countries, making users pay extra; the company cites an upcoming EU law

Here's Why Antonio G. Di Benedetto / The Verge : Apple announces new MacBook Pro with M5 chip Spencer Hart / Stuff : Apple won't include a charger with the new MacBook Pro M5, I think that's a big mis...

2025-10-15
The Verge 21 related

Apple updates its iPad Pro with an M5 chip, its new C1X modem, and an N1 chip, priced at $999+ for the 11" and $1,299+ for the 13", shipping from October 22

The Pro is becoming a showcase for Apple's new chips — and seems poised to remain the company's best tablet.

2025-07-01
9to5Mac 17 related

Kuo: Apple plans to launch a cheaper, ~13" MacBook powered by iPhone 16 Pro's A18 Pro chip, expected to enter mass production in late Q4 2025 or early Q1 2026

9to5mac.com/2025/06/30/f...  [embedded post] Ernie Smith / @ernie.tedium.co : Interesting.  I sort of struggle to see why Apple would want to ruin the separation between the M series and the A series ...

2025-05-06
The Verge 21 related

Microsoft unveils the $799+ Surface Pro 12, a fan-less, ARM tablet with a 90Hz display, two USB-C 3.2 ports, and a revamped $150 keyboard, shipping from May 20

Discussion 💬 Andrew Cunningham / Ars Technica : Microsoft's 12-inch Surface Pro is cheaper but unfixes a decade-old design problem Tom Warren / The Verge : Microsoft's new Surface devices ditch magnet...

2024-12-07
Bloomberg 27 related

Sources: with its own modem in the pipeline, Apple is investigating bringing cellular connectivity to the Mac and headsets like Vision Pro for the first time

7 biggest rumors so far Sagar Naresh Bhavsar / Neowin : iPhone 17 Slim/Air could be 2mm thinner than iPhone 16 Pro, thanks to the in-house modem David Nield / TechRadar : New leak predicts just how th...

2024-10-05
MacRumors 25 related

Apple releases iPadOS 18.0.1, bringing iPadOS 18 to the M4 iPad Pro models for the first time since pulling the update for the devices after reports of bricking

Juli Clover / MacRumors :

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Quarterly Coverage

Top Sources

Narrative

Key Moments

2024Q2consumer -10pts; research -80pts; competition +20pts
2024Q3consumer +10pts; research +80pts; competition -20pts
2025Q1research -100pts

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