2019-10-27
Reuters
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AT&T says HBO Max will be available free to the 10M AT&T customers in the US who are also HBO subscribers when it launches in the spring
and in turn, charge higher rates to advertisers.” Comparing churn with churn at Verizon = the test. https://www.reuters.com/... @loudmouthjulia : HBO Max is eventually getting ads, according to Reuter...
2015-04-08
Fast Company
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An inside look at HBO's strategy to compete with Netflix by launching HBO Now
HBO to Netflix: Bring it on — On a frigid winter Friday in Manhattan's MediaGulch, HBO CEO Richard Plepler glides through the doors of a power-lunch spot called the Lambs Club.
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